The Presence of UGC Impacts Conversion – But Interaction is Where the Magic Happens....Q&A Reigns as the Type of UGC with the Most Powerful Impact on Conversion
Answering Questions Quickly is Critical for Conversion
Amazon Science did a study that laid out the different types of information customers most commonly ask for on their road to purchasing a product (see table). Answerbase sees that 61% of those types of questions can be answered automatically if an effective ecommerce product Q&A tool is added to the product page.
- 24% of customers are less likely to convert a product if there isn’t a Q&A section on the product page
- 55% of shoppers will abandon a purchase if they can’t find quick answers to their questions
- 82% of customers rate an “immediate” response to sales questions as “important” or “very important”
Answering Questions Quickly is Critical for Conversion
Amazon Science did a study that laid out the different types of information customers most commonly ask for on their road to purchasing a product (see table). Answerbase sees that 61% of those types of questions can be answered automatically if an effective ecommerce product Q&A tool is added to the product page.
- 24% of customers are less likely to convert a product if there isn’t a Q&A section on the product page
- 55% of shoppers will abandon a purchase if they can’t find quick answers to their questions
- 82% of customers rate an “immediate” response to sales questions as “important” or “very important”
61% of Questions Can be Answered Automatically
Answerbase answers product questions automatically through existing product information, specifications tables, product documentation in order to ensure that customers have a satisfying experience finding the information they’re looking for and convert to a sale.
- 7.5% of customers engaging with Answerbase Q&A convert to a sale
- 8% of newly answered questions convert to a sale
- 21% of questions answered help convert at least one sale
It’s never been more important to get customers great answers to their product questions, and it’s never been easier to provide that experience through Answerbase.
61% of Questions Can be Answered Automatically
Answerbase answers product questions automatically through existing product information, specifications tables, product documentation in order to ensure that customers have a satisfying experience finding the information they’re looking for and convert to a sale.
- 7.5% of customers engaging with Answerbase Q&A convert to a sale
- 8% of newly answered questions convert to a sale
- 21% of questions answered help convert at least one sale
It’s never been more important to get customers great answers to their product questions, and it’s never been easier to provide that experience through Answerbase.
Helpful Content Lifts both Conversion & SEO
Google’s results have changed dramatically with Helpful Content System and showing product details pages as the first result (see image). Google’s focus on a searchers “Satisfying Experience” with the content makes it critical for merchants to provide all of the product information that a customer needs for conversion purposes, but that same content generates higher search rankings and new organic traffic at the same time. This gives marketers the ability to attribute not only impressions and clicks, but also conversions and revenues, to the helpful content they’re creating.
- Provides lift for both short-tail and long-tail results
- 49% of US consumers begin their product hunt on search
- Q&A content creates an average lift of 9% in new organic traffic
- Click-through rates to Q&A content is 121% higher than average
Answerbase customers have seen that when a question and answer pair confirms that the product is a match for what the customer is looking for, the conversion rate goes as high as 75%. More targeted traffic leads to even more conversions, creating a cycle of improved results and conversion rates for ecommerce merchants.
Helpful Content Lifts both Conversion & SEO
Google’s results have changed dramatically with Helpful Content System and showing product details pages as the first result (see image). Google’s focus on a searchers “Satisfying Experience” with the content makes it critical for merchants to provide all of the product information that a customer needs for conversion purposes, but that same content generates higher search rankings and new organic traffic at the same time. This gives marketers the ability to attribute not only impressions and clicks, but also conversions and revenues, to the helpful content they’re creating.
- Provides lift for both short-tail and long-tail results
- 49% of US consumers begin their product hunt on search
- Q&A content creates an average lift of 9% in new organic traffic
- Click-through rates to Q&A content is 121% higher than average
Answerbase customers have seen that when a question and answer pair confirms that the product is a match for what the customer is looking for, the conversion rate goes as high as 75%. More targeted traffic leads to even more conversions, creating a cycle of improved results and conversion rates for ecommerce merchants.
We find that after answering a customer question with an answer that confirms the product is a good fit we generally see an order approximately 75% of the time.