Customers and Google wants helpful content on your website that gives visitors a satisfying experience in finding the content they’re looking for (read more about Google’s helpful content system).   Customers engage with Answerbase and convert at a rate 441% higher than average, lifting both conversions and also SEO for your product pages. Answerbase naturally engages your audience to ask questions within the context of your pages, automatically answering their questions from the information on your pages and previously answered questions. Answerbase also identifies and helps fill content gaps within your pages, so you can ensure you have all of the helpful content customers are searching for to find the answer and convert.

Answerbase generates content that services long-tail queries that customers are asking, but also simultaneously lifts position of short-tail queries relevant to your products. This improves the position and performance of your pages but also increases visibility in product snippets and product results on SERPs.

• Lift long-tail searches
• Lift product snippets
• Lift product results
• Lift collections/category pages

Google is looking for sites who are providing helpful content to their visitors, to give a positive experience with finding the information they’re looking for.

Answerbase ensures that your site has content that customers are interested in and publishes that content in a way that provides an overall lift to your site’s visibility on SERPs.

Merchants and agencies have communicated that utilizing Answerbase for Helpful Content creation more than doubles their productivity and speed of optimizing product pages for search.  Answerbase automatically identifies and generates helpful content that customers are looking for to ensure that your pages are full of useful content to help drive more traffic and conversion.   Answerbase’s Ecommerce Helpful Content generator will walk you through each product, suggesting what product information you should post and also optimize that content for maximum SEO impact.

• Automatically generated ecommerce helpful content
• Helpful Content for Products and Product Categories
• Automatically optimized for search

Google Search’s helpful content system generates a signal used by our automated ranking systems to better ensure people see original, helpful content created for people in search results. Answerbase ensures that your site has that Helpful Content which will satisfy both customers and Google.

Answerbase sources the questions that are being asked by your existing and intended audience, and then utilizes AI to align that information with how customers are searching for it on search engines. This provides busineesses with a measurable impact on customer conversions and also grows organic search impressions, position, CTR & clicks.

Companies see that content generated and published through Answerbase has an average of 121% higher clickthrough rates on search engine results pages (SERPS) when compared to their normal activity measured through Google Search Console. Answerbase generated Q&A content effectively services your target audience, increasing organic search traffic up to 84%.

Learn more about supporting customers in search engines.

Customers request information by asking questions, so it’s critical to service them through Q&A helpful content and then ensure that search engines can easily access that content.   Answerbase Q&A widgets empower businesses to effectively service both visitors on your site and search engines by engaging your audience right within your own pages.   This engagement and content ensures that you’re able to satisfy each visitors informational needs and you have filled in all of the information gaps with helpful content related to that product, service, or topic.

Learn more about product questions and answers or our other widgets.

Answerbase builds a valuable self-help knowledge base of helpful content so users can get quick answers to their questions without additional resources being used by your team. Answerbase automates the answering of customer questions while publishing and distributing content in a way that also supports customers through search engines.   Empower your users to find their answers within your Q&A content, articles, documentation, and organic search.

Learn more about our self-help knowledge base.

Answerbase empowers you to enable community features so customers can help other customers, creating valuable helpful content.  Customers with relevant experience are incentivized to create valuable content for your business while simultaneously reducing your support resources.  Create incentive for your community through gamification features, reputation points, badges, rewards, and more.

Learn more about customer community Q&A.

Answerbase allows you to only allow a private group of users to engage with your helpful content knowledge base and/or community, ensuring that only members with the appropriate access permissions are seeing your content and able to collaborate.

Learn more about private collaboration knowledge base.