Google Search's helpful content system generates a signal used by our automated ranking systems to better ensure people see original, helpful content created for people in search results.

Satisfying Customers with Helpful Content is Good for SEO and Conversions

Customers and Google want a satisfying customer experience on your site, finding the helpful they’re looking for.   Customers engage with Answerbase and convert 7.5% of the time as we automatically answering their questions from the helpful information on your pages and fills in the gaps of information you don’t yet have.   Google’s automated ranking judges your pages based on how helpful they are and with richer results that makes each individual page more important to optimize than ever, Answerbase ensures that every piece of information demanded by your customers is available per page and is auto-optimized with AI to lift both long-tail and short-tail SEO.

What are you looking for?

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Those who are making good, people-first content should be fine.

Satisfying Customers with Helpful Content is Good for SEO and Conversions

Google Search's helpful content system generates a signal used by our automated ranking systems to better ensure people see original, helpful content created for people in search results.

Customers and Google wants helpful content on your website that gives visitors a satisfying experience in finding the content they’re looking for (read more about Google’s helpful content system).   Customers engage with Answerbase and convert at a rate 441% higher than average, lifting both conversions and also SEO for your product pages. Answerbase naturally engages your audience to ask questions within the context of your pages, automatically answering their questions from the information on your pages and previously answered questions. Answerbase also identifies and helps fill content gaps within your pages, so you can ensure you have all of the helpful content customers are searching for to find the answer and convert.

Those who are making good, people-first content should be fine.
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Service Short-Tail and Long-Tail SEO Simultaneously

Answerbase generates content that services long-tail queries that customers are asking, but also simultaneously lifts position of short-tail queries relevant to your products. This improves the position and performance of your pages but also increases visibility in product snippets and product results on SERPs.

  • Lift long-tail searches
  • Lift product snippets
  • Lift product results
  • Lift collections/category pages

Google is looking for sites who are providing helpful content to their visitors, to give a positive experience with finding the information they’re looking for.

Answerbase ensures that your site has content that customers are interested in and publishes that content in a way that provides an overall lift to your site’s visibility on SERPs.

Learn more about Ecommerce Product Page SEO.

Short-Tail and Long-Tail SEO Lift

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Answerbase generates content that services long-tail queries that customers are asking, but also simultaneously lifts position of short-tail queries relevant to your products. This improves the position and performance of your pages but also increases visibility in product snippets and product results on SERPs.

Efficiently Optimize Product Pages with Helpful Content

Merchants and agencies have communicated that utilizing Answerbase for Helpful Content creation more than doubles their productivity and speed of optimizing product pages for search.  Answerbase automatically identifies and generates helpful content that customers are looking for to ensure that your pages are full of useful content to help drive more traffic and conversion.   Answerbase’s Ecommerce Helpful Content generator will walk you through each product, suggesting what product information you should post and also optimize that content for maximum SEO impact.

  • Automatically generated ecommerce helpful content
  • Helpful Content for Products and Product Categories
  • Automatically optimized for search

Learn more about Ecommerce Product Page SEO Automation.

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Efficiently Optimize Product Pages with Helpful Content

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Merchants and agencies have communicated that utilizing Answerbase for Helpful Content creation more than doubles their productivity and speed of optimizing product pages for search.  Answerbase automatically identifies and generates helpful content that customers are looking for to ensure that your pages are full of useful content to help drive more traffic and conversion.   Answerbase’s Ecommerce Helpful Content generator will walk you through each product, suggesting what product information you should post and also optimize that content for maximum SEO impact.

  • Automatically generated ecommerce helpful content
  • Helpful Content for Products and Product Categories
  • Automatically optimized for search

Learn more about Ecommerce Product Page SEO Automation.

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Helpful Content Creation & AI-Enabled SEO Automation

Google Search’s helpful content system generates a signal used by our automated ranking systems to better ensure people see original, helpful content created for people in search results. Answerbase ensures that your site has that Helpful Content which will satisfy both customers and Google.

Answerbase sources the questions that are being asked by your existing and intended audience, and then utilizes AI to align that information with how customers are searching for it on search engines. This provides busineesses with a measurable impact on customer conversions and also grows organic search impressions, position, CTR & clicks.

Helpful Content Creation & AI-Enabled SEO Automation

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Google is looking for people-first content that is helpful. Answerbase sources the questions that are being asked by your existing and intended audience, and then utilizes AI to align that information with how customers are searching for it. This maximizes the contents impact on customer conversions but also grows organic search impressions, position, CTR & clicks.

Improved Search Visibility & Clickthrough Rates (CTR)

Companies see that content generated and published through Answerbase has an average of 121% higher clickthrough rates on search engine results pages (SERPS) when compared to their normal activity measured through Google Search Console. Answerbase generated Q&A content effectively services your target audience, increasing organic search traffic up to 84%.

Learn more about supporting customers in search engines.

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Improved Search Visibility & Clickthrough Rates (CTR)

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Companies see that content generated and published through Answerbase has an average of 121% higher clickthrough rates on search engine results pages (SERPS) when compared to their normal activity measured through Google Search Console. Answerbase generated Q&A content effectively services your target audience, increasing organic search traffic up to 84%.

Learn more about supporting customers in search engines.

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We fired up Answerbase Q&A on our product pages and it's been amazing for increasing sales.
Bill Rowell
Rvupgrades.com

Work for a Digital Marketing Agency?

Join Answerbase's partner program to help ecommerce merchants maximize their results with SEO, CRO, and PPC.

A Comprehensive Helpful Content Platform

Helpful Q&A Content and Engagement within Your Site

Customers and search engines are looking to easily find helpful content.  Google’s Helpful Content Update announcement communicates clearly what should guide content creators regarding the type of content they should be publishing:

Do you have an existing or intended audience for your business or site that would find the content useful if they came directly to you?

Customers request information by asking questions, so it’s critical to service them through Q&A helpful content and then ensure that search engines can easily access that content.   Answerbase Q&A widgets empower businesses to effectively service both visitors on your site and search engines by engaging your audience right within your own pages.   This engagement and content ensures that you’re able to satisfy each visitors informational needs and you have filled in all of the information gaps with helpful content related to that product, service, or topic.

Learn more about product questions and answers or our other widgets.

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Integrate Questions & Answers Into Your Pages

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Answerbase’s integrates question and answer engagement and content within product pages, topic pages, blog posts and other pages throughout your site so users can ask questions and get answers within the context of the page they’re viewing.  This provides a satisfactory content experience for visitor which lifts conversion rates and SEO.   Answerbase’s easy-to-integrate widgets allow you to integrate into your pages in just a few minutes.

Enable Customer Community Helpful Content Contributions

Answerbase empowers you to enable community features so customers can help other customers, creating valuable helpful content.  Customers with relevant experience are incentivized to create valuable content for your business while simultaneously reducing your support resources.  Create incentive for your community through gamification features, reputation points, badges, rewards, and more.

Learn more about customer community Q&A.

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Enable Community Q&A Engagement

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Answerbase empowers you to enable community Q&A so your customers, partners, and influencers can provide helpful content and share their unique perspectives and experience.  This enables your community to create valuable content that your company can use to generate measurable value. Create incentive for your community through gamification features, reputation points, badges, rewards, and more.

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Self Help Knowledge Base of Helpful Content

Answerbase builds a valuable self-help knowledge base of helpful content so users can get quick answers to their questions without additional resources being used by your team. Answerbase automates the answering of customer questions while publishing and distributing content in a way that also supports customers through search engines.   Empower your users to find their answers within your Q&A content, articles, documentation, and organic search.

Learn more about our self-help knowledge base.

Self Help Question & Answer Knowledge Base

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Answerbase builds a valuable self-help knowledge base of content so users can get quick answers to their questions without additional resources being used by your team. Empower your users to find their answers within your Q&A content, articles, and documentation.

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Private Content Knowledge Bases & Community Access

Answerbase allows you to only allow a private group of users to engage with your helpful content knowledge base and/or community, ensuring that only members with the appropriate access permissions are seeing your content and able to collaborate.

Learn more about private collaboration knowledge base.

Private Knowledge Base & Community Access

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Answerbase allows you to restrict certain types of helpful content to private groups of users to engage with your Q&A knowledge base and/or community, ensuring that only members with the appropriate access permissions are seeing specific content and able to collaborate on specific topics.

Go Headless with Question & Answer APIs for Integration

Answerbase provides a robust set of API that your development team can dig into to integrate helpful content and engagement into your website. Your developers work with Answerbase’s API methods to give them full flexibility on the front end while still giving you the necessary moderation and administration tools to manage your content and community of users.

Learn more about our headless Q&A forum API.

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Go Headless with Question & Answer Developer APIs

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Answerbase provides a robust helpful content API that your development team can dig into to integrate questions and answers content and engagement into your website. Your developers work with Answerbase’s API methods to give them full flexibility on the front end while still giving you the necessary moderation and administration tools to manage your content and users.

Seamless Ecommerce Integrations

Answerbase is easily integrated into custom ecommerce sites and seamless integrations with any of the major ecommerce platforms like Shopify, Bigcommerce, Woocommerce and more!

Seamless Integration with Your Ecommerce Site

View all of our partner integrations.

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The idea was to support the growth of Workana without implying a great growth in the level of questions to our support team. We found that Answerbase was very simple to use and administrate. It has good tools to moderate and measure results. It is easy to integrate and has all the necessary tools.
Lucas
Workana

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