The Presence of UGC Impacts Conversion – But Interaction is Where the Magic Happens....Q&A Reigns as the Type of UGC with the Most Powerful Impact on Conversion
Steve Hutt
Steve Hutt
Senior Merchant Success Manager at Shopify | Reported in "How User-Generated Content Impacts Conversion: 2023 Edition"
The Presence of UGC Impacts Conversion – But Interaction is Where the Magic Happens....Q&A Reigns as the Type of UGC with the Most Powerful Impact on Conversion
Steve Hutt
Steve Hutt
Senior Merchant Success Manager at Shopify

Engage Customers and Automate Sales Conversions

Your customers want helpful content and they want it quickly before they convert to a sale. Companies see see 441% higher conversion rate when customers engage with Answerbase on their pages. Answerbase naturally engages your audience to ask questions within the context of your pages, automatically answering their questions from the information on your pages and previously answered questions. Answerbase also identifies and fills content gaps within your pages on related topics that your target audience is regularly searching for answers to.

Learn more about product questions and answers or our other widgets.

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Engage Customers and Automate Sales Conversions

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Your customers want helpful content and they want it quickly before they convert to a sale. Companies see see 441% higher conversion rate when customers engage with Answerbase on their pages. Answerbase naturally engages your audience to ask questions within the context of your pages, automatically answering their questions from the information on your pages and previously answered questions. Answerbase also identifies and fills content gaps within your pages on related topics that your target audience is regularly searching for answers to.

Learn more about product questions and answers or our other widgets.

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Helpful Content Creation & AI-Enabled SEO Automation

Google Search’s helpful content system generates a signal used by our automated ranking systems to better ensure people see original, helpful content created for people in search results. Answerbase ensures that your site has that Helpful Content which will satisfy both customers and Google.

Answerbase sources the questions that are being asked by your existing and intended audience, and then utilizes AI to align that information with how customers are searching for it on search engines. This provides busineesses with a measurable impact on customer conversions and also grows organic search impressions, position, CTR & clicks.

Helpful Content Creation & AI-Enabled SEO Automation

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Google is looking for people-first content that is helpful. Answerbase sources the questions that are being asked by your existing and intended audience, and then utilizes AI to align that information with how customers are searching for it. This maximizes the contents impact on customer conversions but also grows organic search impressions, position, CTR & clicks.

Improved Search Visibility & Clickthrough Rates (CTR)

Companies see that content generated and published through Answerbase has an average of 121% higher clickthrough rates on search engine results pages (SERPS) when compared to their normal activity measured through Google Search Console. Answerbase generated Q&A content effectively services your target audience, increasing organic search traffic up to 84%.

Learn more about supporting customers in search engines.

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Improved Search Visibility & Clickthrough Rates (CTR)

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Companies see that content generated and published through Answerbase has an average of 121% higher clickthrough rates on search engine results pages (SERPS) when compared to their normal activity measured through Google Search Console. Answerbase generated Q&A content effectively services your target audience, increasing organic search traffic up to 84%.

Learn more about supporting customers in search engines.

Short-Tail and Long-Tail SEO Lift

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Answerbase generates content that services long-tail queries that customers are asking, but also simultaneously lifts position of short-tail queries relevant to your products. This improves the position and performance of your pages but also increases visibility in product snippets and product results on SERPs.

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Service Short-Tail and Long-Tail SEO Simultaneously

Answerbase generates content that services long-tail queries that customers are asking, but also simultaneously lifts position of short-tail queries relevant to your products. This improves the position and performance of your pages but also increases visibility in product snippets and product results on SERPs.

  • Lift long-tail searches
  • Lift product snippets
  • Lift product results
  • Lift collections/category pages

Google is looking for sites who are providing helpful content to their visitors, to give a positive experience with finding the information they’re looking for.

Answerbase ensures that your site has content that customers are interested in and publishes that content in a way that provides an overall lift to your site’s visibility on SERPs.

Efficiently Optimize Product Pages with Helpful Content

Merchants and agencies have communicated that utilizing Answerbase for Helpful Content creation more than doubles their productivity and speed of optimizing product pages for search.  Answerbase automatically identifies and generates helpful content that customers are looking for to ensure that your pages are full of useful content to help drive more traffic and conversion.   Answerbase’s Ecommerce Helpful Content generator will walk you through each product, suggesting what product information you should post and also optimize that content for maximum SEO impact.

  • Automatically generated ecommerce helpful content
  • Helpful Content for Products and Product Categories
  • Automatically optimized for search

 

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We fired up Answerbase Q&A on our product pages and it's been amazing for increasing sales.
Bill Rowell
Rvupgrades.com

A Comprehensive Ecommerce Q&A Solution

Integrate Questions & Answers Into Your Pages

Answerbase's Ecommerce Q&A integrates question and answer content within product pages, topic pages, blog posts and other pages throughout your site so users can ask questions and get answers within the context of the page they're viewing. Answerbase's easy-to-integrate widgets allow you to integrate into your pages in just a few minutes.

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Integrate Questions & Answers Into Your Pages

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Answerbase’s Ecommerce Q&A integrates question and answer content within product pages, topic pages, blog posts and other pages throughout your site so users can ask questions and get answers within the context of the page they’re viewing. Answerbase’s easy-to-integrate widgets allow you to integrate into your pages in just a few minutes.

Learn more about product questions and answers or our other widgets.

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Self Help Question & Answer Knowledge Base

Answerbase builds a valuable self-help knowledge base of content so users can get quick answers to their questions without additional resources being used by your team. Empower your users to find their answers within your Q&A content, articles, and documentation.

Learn more about our self-help knowledge base.

Self Help Question & Answer Knowledge Base

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Answerbase builds a valuable self-help knowledge base of content so users can get quick answers to their questions without additional resources being used by your team. Empower your users to find their answers within your Q&A content, articles, and documentation.

Learn more about our self-help knowledge base.

Enable Community Q&A Engagement

Answerbase empowers you to enable community Q&A so customers can help other customers, creating value content for your company while reducing the support resources you need to commit. Create incentive for your community through gamification features, reputation points, badges, rewards, and more.

Learn more about customer community Q&A.

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Enable Community Q&A Engagement

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Answerbase empowers you to enable community Q&A so customers can help other customers, creating value content for your company while reducing the support resources you need to commit. Create incentive for your community through gamification features, reputation points, badges, rewards, and more.

Learn more about customer community Q&A.

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Private Knowledge Base & Community Access

Answerbase allows you to only allow a private group of users to engage with your Q&A knowledge base and/or community, ensuring that only members with the appropriate access permissions are seeing your content and able to collaborate.

Private Knowledge Base & Community Access

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Answerbase allows you to only allow a private group of users to engage with your Q&A knowledge base and/or community, ensuring that only members with the appropriate access permissions are seeing your content and able to collaborate.

Learn more about private collaboration knowledge base.

Go Headless with Question & Answer APIs for Integration

Answerbase provides a robust set of API that your development team can dig into to integrate questions and answers content and engagement into your website. Your developers work with Answerbase’s API methods to give them full flexibility on the front end while still giving you the necessary moderation and administration tools to manage your content and community of users.

Learn more about our headless Q&A forum API.

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Go Headless with Question & Answer Developer APIs

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Answerbase provides a robust set of API that your development team can dig into to integrate questions and answers content and engagement into your website. Your developers work with Answerbase’s API methods to give them full flexibility on the front end while still giving you the necessary moderation and administration tools to manage your content and community of users.

Learn more about our headless Q&A forum API.

Seamless Integration with Your Ecommerce Site

View all of our partner integrations.

Other Q&A Platform Solutions


Answerbase question and answer platform naturally generates content for your business that grows your bottom line. Explore our Q&A platform solutions below.

ecommerce

Up to 75% of questions that ecommerce merchants answered through Answerbase product page Q&A convert to a sale.

knowledge-base

Up to 80% of questions asked are answered automatically, saving time for both your customers and your business.

community

Answerbase community support helps engage and retain customers while the community answers up to 97% of questions asked.

private-collaboration

Answerbase company community software helps your employees effectively collaborate and share information.

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The idea was to support the growth of Workana without implying a great growth in the level of questions to our support team. We found that Answerbase was very simple to use and administrate. It has good tools to moderate and measure results. It is easy to integrate and has all the necessary tools.
Lucas
Workana

Do you work for a larger enterprise?  Learn more about our Enterprise Question & Answer Platform.