Answerbase automatically identifies gaps in your product information and feeds you with missing helpful content related to your products in order to ensure that your product details page is complete, driving more conversions and new organic traffic to your site.

Answerbase’s AI-enhanced product-by-product SEO workflow walks you through each product, feeding you with what product content customers are asking for and optimizes that content for both long-tail and short-tail SEO.

• Automatically discovers and generates ecommerce helpful content
• Automatically optimized for long-tail and short-tail SEO
• Helpful content SEO for products and product category pages

Our initial target was for ecommerce sites to optimize less than 15 minutes per page, but Answerbase has customers who are reviewing, editing, and publishing quality helpful content on their product pages in less than 5 minutes (per product page)!

As you create helpful Q&A content on your site and appropriate publish and distribute it, it’s eligible to rank in a number of different types of SERP results on it’s own and lifts the position and performance of the product pages they’re associated with. Answerbase customers have thrived through the Google Helpful Content Update, the Helpful Content System, and the Core Ranking Signal Updates of March/April 2024.

See the corresponding chart where you’ll see the June 1, 2024 reports from Ahrefs which reflects the overall performance of a broad range of Answerbase customers and you can see how they’ve notably lifted their positions and overall keywords through the Helpful Content that they’ve posted through Answerbase.

We’ve spoken to many merchants hit hard in Google’s latest updates, as Google laser focuses on rewarding “people-first helpful content”.   If you’re one of those sites, Answerbase would love to schedule a call to discuss how we can help.

Google’s results have changed dramatically over the last year, most recently showing product details pages as the first result instead of just sending them to a product category page (most often Amazon’s category page).   These updates to SERPS makes product page SEO more important than ever, where merchants need to efficiently optimize their product page with Helpful Content that gives the end-customers a satisfying experience.

Recent Google updates impacting PDP SEO

• Google Product Related Search Results: Google started showing product details pages as primary search results and many times overtaking the top spot, making product page SEO more important than ever for ecommerce merchants.
• Google Helpful Content Update: Google reiterated that content should be created for people, with the main question content creators should ask themselves is “Do you have an existing or intended audience for your business or site that would find the content useful if they came directly to you?”.  People request that content by asking questions.
• Google Helpful Content System: Google Search’s helpful content system generates a signal used by our automated ranking systems to better ensure people see original, helpful content created for people in search results.   The helpful content system aims to better reward content where visitors feel they’ve had a satisfying experience.
• March 2024 Core Update: In March 2024, Google rolled out a core update that incorporated its helpful content system into its core ranking systems. This update was a continuation of the September 2023 helpful content update, the update ran from March 5, 2024 to April 19, 2024.

Product page SEO, specifically ensuring it has people-first helpful content, has never been more important than it is today.

Answerbase identifies and feeds you with product questions being asked regularly on Google and competitor sites and recommend that you add new helpful content based on proven customer demand.  Answerbase identifies and aggregates Ecommerce questions content from multiple sources including the following:

• Product questions regularly being asked on Google
• Product questions answered on your competitor’s sites
• Questions addressed in product information

Let Answerbase feed your team with product questions that have a proven customer demand, enhancing conversions and SEO for the product pages on your ecommerce site.

Helpful content about your products lifts not only SEO but also conversions.  Customers engage with Answerbase Q&A and convert at a rate 441% higher than average, and time spent answering presales questions increases 160% if you’re making that information available for future visitors through auto-suggest and driving new organic search traffic.

• 7.5% of customers engaging with Answerbase product page Q&A convert to a sale
• 8% of brand new customer questions that are answered convert to a sale
• 21% of Q&A will eventually convert at least one customer over time

Get your content to work for you for both SEO and conversion lift on your site.

Answerbase is mostly focused on ensuring you have all of the helpful content related to your pages that customers are demanding, but we do look at other elements on the page as well and will highlight opportunities when we see something that hasn’t been taken into account that you may want to consider to get maximum performance while within the workflow.

Answerbase’s Ecommerce Product Details Page Q&A is great for SEO as people who ask similar questions about products on search engines find your content and are lead to your store to purchase.  On the example shown in this screenshot, you can see an Answerbase customer has the top featured placement as customers search for products they sell and have answered questions about. Answerbase’s automated optimization of the helpful content and display helps ensure maximum visibility and performance on Google, leading to year over year growth in new visitors who are asking questions about products you sell.