Answerbase automatically identifies gaps in your product information and feeds you with missing helpful content related to your products in order to ensure that your product details page is complete, driving more conversions and new organic traffic to your site.

Answerbase’s AI-enhanced product-by-product SEO workflow walks you through each product, feeding you with what product content customers are asking for and optimizes that content for both long-tail and short-tail SEO.

• Automatically discovers and generates ecommerce helpful content
• Automatically optimized for long-tail and short-tail SEO
• Helpful content SEO for products and product category pages

Our initial target was for ecommerce sites to optimize less than 15 minutes per page, but Answerbase has customers who are reviewing, editing, and publishing quality helpful content on their product pages in less than 5 minutes (per product page)!

Google’s results have changed dramatically over the last year, most recently showing product details pages as the first result instead of just sending them to a product category page (most often Amazon’s category page).   These updates to SERPS makes product page SEO more important than ever, where merchants need to efficiently optimize their product page with Helpful Content that gives the end-customers a satisfying experience.

Recent Google updates impacting PDP SEO

• Google Product Related Search Results: Google started showing product details pages as primary search results and many times overtaking the top spot, making product page SEO more important than ever for ecommerce merchants.
• Google Helpful Content Update: Google reiterated that content should be created for people, with the main question content creators should ask themselves is “Do you have an existing or intended audience for your business or site that would find the content useful if they came directly to you?”.  People request that content by asking questions.
• Google Helpful Content System: Google Search’s helpful content system generates a signal used by our automated ranking systems to better ensure people see original, helpful content created for people in search results.   The helpful content system aims to better reward content where visitors feel they’ve had a satisfying experience.
• Google Search Liasson “Buckle Up” Comment: Danny Sullivan communicated that there is so much more coming that sites should “Buckle Up”.  Then needed to clarify with this: “people-first content should be fine. But that said, there’s a lot of improvements on the way.””

Product page SEO, specifically ensuring it has people-first helpful content, has never been more important than it is today.

Answerbase follows Google’s guidelines on focusing first on creating content that the visitors are going to be satisfying, and then we ensure that satisfying content is optimized in a way that aligns with how the volume of people search for that information.

When it comes to product pages, 44% of customer questions are related to either product specifications or compatibility, so Answerbase prioritizes the discovery and generation of the content that customers are interested in and then makes sure those long-tail queries are optimized with the short-tail phrases that searchers use as they search for that type of product.   That ensures that you’re supplying great content in a way that searchers are requesting it.

Answerbase identifies and feeds you with product questions being asked regularly on Google and competitor sites and recommend that you add new helpful content based on proven customer demand.  Answerbase identifies and aggregates Ecommerce questions content from multiple sources including the following:

• Product questions regularly being asked on Google
• Product questions answered on your competitor’s sites
• Questions addressed in product information

Let Answerbase feed your team with product questions that have a proven customer demand, enhancing conversions and SEO for the product pages on your ecommerce site.

Helpful content about your products lifts not only SEO but also conversions.  Customers engage with Answerbase Q&A and convert at a rate 441% higher than average, and time spent answering presales questions increases 160% if you’re making that information available for future visitors through auto-suggest and driving new organic search traffic.

• 7.5% of customers engaging with Answerbase product page Q&A convert to a sale
• 8% of brand new customer questions that are answered convert to a sale
• 21% of Q&A will eventually convert at least one customer over time

Get your content to work for you for both SEO and conversion lift on your site.

Answerbase is mostly focused on ensuring you have all of the helpful content related to your pages that customers are demanding, but we do look at other elements on the page as well and will highlight opportunities when we see something that hasn’t been taken into account that you may want to consider to get maximum performance while within the workflow.