We fired up Answerbase Q&A on our product pages and it's been amazing for increasing sales.
Prestashop Product Question & Answer Addon
Impact of Product Q&A on Prestashop
According to a study conducted by NNgroup, 20% of conversion failures were found to be attributed to product information not being easily accessible or available to the purchaser. This impacts your Prestashop store and you’re likely losing conversions because of it.
This is how they explained it:
In our e-commerce studies, we found that 20% of the overall task failures in the study — times when users failed to successfully complete a purchase when asked to do so — could be attributed to incomplete or unclear product information. Leaving shoppers' questions unanswered can derail a sale or even worse, make shoppers abandon not just the purchase, but the site as well. One shopper in a recent study could not find the information he needed in the product description, so he left the site to search Google for more product information. In the course of his search, he found another site with the same product, a more complete description, and a lower price.
Feeding your customer’s demand for the product information they need to convert the sale is essential for your Prestashop store, and product Q&A is the way to ensure you’re doing that well. This grows your original content, drives brand new search traffic, helps solve for any duplicate product description SEO issues you may have, and increases your ecommerce sales.
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Rvupgrades.com Case Study
Learn how Rvupgrades worked with Answerbase to achieve year over year increases in organic search traffic while converting 75% of their questions asked into a new sale.
RVupgrades is one of the largest online retailers of RV parts and accessories, providing everything an RV’er needs to outfit their motorhome or camper. RVupgrades’ online storehas over 10,000 products available and has shipped over a quarter of a million orders. As Rvupgrades serviced their existing customers, owner Bill Rowell recognized an opportunity in the types of questions they were getting…