Value-Focused Community Engagement & Knowledge Sharing
Engage your community of customers, partners, and your own team to collaborate with each other in order to problem solve topics related to your products and services and provide measurable value for your business. Answerbase engages your audience so it’s a useful experience for them while increasing conversions and customer lifetime value. Empower your users to post questions, answers, articles and documents so they can efficiently share information with their peers while creating measurable value for your business.
- Community questions & answers
- Article and document sharing
- Content reviews and ratings
- User subscriptions to topics and products
- Browse & search community content
- Community experts profiles & recognition
- Widgets & API for easy integration into your site
- Single Sign-On with your existing login & registration
Community Q&A Engagement and Content Integrated Seamlessly
Customers and search engines are looking to easily find helpful content. Google’s Helpful Content Update announcement communicates clearly what should guide content creators regarding the type of content they should be publishing:
Do you have an existing or intended audience for your business or site that would find the content useful if they came directly to you?
Customers request information by asking questions, so it’s critical to service them through Q&A helpful content and then ensure that search engines can easily access that content. Answerbase Q&A widgets empower businesses to effectively service both visitors on your site and search engines by engaging your audience right within your own pages. This engagement and content ensures that you’re able to satisfy each visitors informational needs and you have filled in all of the information gaps with helpful content related to that product, service, or topic.
KPI Reporting on Value Attributable to Q&A Engagement & Content
Answerbase has been focused for over 17 years on providing measurable value for businesses and ensures that your team has the reports of what your community Q&A engagement and content is providing your business. Our “Monthly Snapshot” report is provided to community administrators so they can keep track of all of the KPIs and be able to communicate those up the chain so the business can ensure it’s getting a proper ROI from their investment in managing a community.
Answerbase provides measurable value in the following areas:
- Increased revenue
- New customer acquisition
- Growing organic traffic
- Efficiency in answering questions
- Page by page SEO optimization efficiency
- Growing email marketing lists
- Growing remarketing audiences
- Data-driven (and conversion focused) content strategy
Moderation and Administration
Answerbase provides a variety of tools to help ensure your community is fed with questions that provide the most value to your business while also managing the community and content. Community users can self-regulate and your moderators to control all aspects of the content and community. You have access to a full administration portal which gives you all the necessary tools to efficiently manage your community and content including:
- Recommendations on questions to post related to your products and services regularly asked on Google, Competitor Sites, and through customer engagement.
- Automated abuse and spam recognition & mitigation
- Profanity recognition and filters
- Community reporting of content
- Moderation and review of content and users
- Community & content analytics and reporting
- Customization and configuration settings
People-First Helpful Content is the Present and Future of SEO
Google’s results have changed dramatically recently with the release of the Google Helpful Content Update and then in late 2023 with the announcement of the Helpful Content System, where Google is now using helpful content as a signal in their automated rankings, rewarding websites and content that give customers a satisfactory experience with helpful content. These updates makes great SEO practices more important than ever, and those practices are centered on businesses creating “people-first helpful content”.
Google’s “Search Liasson” Danny Sullivan communicated that businesses should “buckle up” because there was much more to come. Google made it clear that the content strategy moving forward is for businesses to focus on creating and effectively publishing “people-first helpful content”.
People-first content creators focus first on creating satisfying content, while also utilizing SEO best practices to bring searchers additional value.
User Profiles & Recognition
Your customers, partners, and team can create and manage their own user profiles, being recognized within the community for their knowledge and expertise. Answerbase supports a number of gamifications features as users are given incentive for valuable contributions through gaining points, rankings, badges, and rewards. These features not only keep your community engaged, but also lead them to create the most value for your business through the knowledge they share.
- Detailed user profiles and images
- Account & profile management tools
- Reputation points and ranking
- Identifies and highlights areas of expertise
- Community badges and recognition
- Community referrals and rewards
- Browse experts by topic and products
Q&A Content for Google Perspectives SEO
Google’s Perspectives is a new filter available to searchers looks to source helpful content from what people have shared on discussion boards, Q&A sites and social media platforms. If your business has access to a knowledgeable community of customers, partners, or influencers, Answerbase can power a Q&A community on your website to engage your audience and facilitate them sharing knowledge on your property in a way that provides a measurable lift in SEO.
Workana Case Study
Learn how Workana launched Answerbase's customer community software to reduce their incoming incoming inquiries by over 60% while still providing excellent support and answers to their community of users.
Workana is the largest Latin American freelancing platform, supporting over 1 million freelancers as they work on tens of thousands of freelance projects for companies all over the world.
The problem – Managing a growing number of support inquiries without reducing support quality. As Workana’s community of freelancers and customers continued to grow, so did the questions coming into their support team. Workana had to figure out how to efficiently deal with all of those incoming questions without sacrificing support quality, and without breaking the bank….
Seamless Integration & Engagement
Integrate customer community software where your customers are currently engaging, spawning community engagement with appropriate context and distributing relevant community content across your current customer experience.
Answerbase provides widgets and API for your developers to integrate content and user information seamlessly within your existing content and user accounts. Answerbase also provides single sign-on capabilities, so community accounts are seamlessly integrated with your own login, registration, and user settings.
This provides a seamless experience to your customers as they can easily engage your community content, members, account, and settings.
Headless Community Q&A API
Answerbase provides a robust set of Community Q&A API that your development team can dig into for companies looking for a headless community Q&A platform. Enable your developers to work with Answerbase’s API methods in order to accomplish their goals with the community while still being able to give you all of the necessary moderation and administration tools to manage your community.
- Post and update community content (questions, answers, articles, documents, images, etc.)
- Browse and search content and members (keywords matches, similar questions, etc.)
- Create and update community profiles (images, reputation, badges, profile details, etc.)
- Create and update community accounts (subscriptions, notifications, settings, etc.)
- Get/update content taxonomy (categories, tags, products, etc.)
View more details about our Headless Community & Forum API here.
Engage Your Customers
All of the features you need to engage and motivate your customers into becoming an engaged community.
Organic Search Traffic Supports Existing Customers while Attracting New Ones!
Answerbase customers have grown their organic search traffic by up to 4x through user generated content (UGC), consistently growing relevant organic traffic to their site year over year.
Public customer communities grow valuable content that is optimized for search engines, which will more effectively support your existing customers as they find community content that you moderate and control as they search for answers through Google and other search engines.
Community content also attracts new potential customers through search, so you can engage that audience as well to sell your products and services. Answerbase has become the #3 channel for new customer acquisition for some customers, with an average lifetime value (LTV) of those new customers acquired from Answerbase-generated content up to 2x higher than the LTV of general organic traffic coming from Google.
Experience customer community software that can more effectively support your existing customers while simultaneously helping to grow your business.
Tools to configure, administrate, and integrate
The idea was to support the growth of Workana without implying a great growth in the level of questions to our support team. We found that Answerbase was very simple to use and administrate. It has good tools to moderate and measure results. It is easy to integrate and has all the necessary tools.