Bigcommerce Product Questions & Answers App

Add product page questions and answers to your Bigcommerce store to increase ecommerce conversions and grow search traffic.

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Ecommerce merchants see up to 75% of questions answered through Answerbase convert to a sale and an increase their organic search traffic by up to 4x!

Customers ask product-related questions every day on Google,

that YOU have the answers to!

Product questions and answers on your Bigcommerce site ensures that your customers can ask questions related to the products you're selling and then that content is featured in Google's results to attract similar customers.

epestsupply
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Answerbase has doubled the overall traffic to our ecommerce site, and increased our organic search traffic by four times!
Ron D.
Epestsupply

Bigcommerce Product Page SEO

Add product questions and answers to your Bigcommerce product pages, so users can ask their questions and popular Q&A content enhance the content on your page.

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Answers Up to 80% of Product Questions Automatically

As you post answers to your customer's questions, future visitors who ask the same questions on your Bigcommerce product pages see the answer instantly which leads them to convert immediately.

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Finds Answers Within Product Information & Specifications

Answerbase will recognize when you've already answered a question within your product information and specifications, auto-suggesting that information so customers can get instant answers without posting a new question.

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We fired up Answerbase Q&A on our product pages and it's been amazing for increasing sales.
Bill R.
Rvupgrades.com

Product Questions & Answers Converts More Customers

Up to 75% of product questions answered through Answerbase convert to a sale as they effectively get answers to their presales questions. Engage visitors on your Bigcommerce store and convert them into customers.

We find that after answering a customer question with an answer that confirms the product is a good fit we generally see an order approximately 75% of the time.
Bill R.
Rvupgrades

Product Questions & Answers Attracts Higher Value Customers

The customers that are lead to Bigcommerce sites through product questions and answers content have an average lifetime value up to 2x higher than normal traffic from Google.

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Rvupgrades.com Case Study

Learn how Rvupgrades worked with Answerbase to achieve year over year increases in organic search traffic while converting 75% of their questions asked into a new sale.

RVupgrades is one of the largest online retailers of RV parts and accessories, providing everything an RV’er needs to outfit their motorhome or camper. RVupgrades’ online storehas over 10,000 products available and has shipped over a quarter of a million orders.  As Rvupgrades serviced their existing customers, owner Bill Rowell recognized an opportunity in the types of questions they were getting…

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Bigcommerce Product Q&A Software


Increase Sales Conversions

Increase Sales Conversions

Improve your Bigcommerce sales conversion rate as 75% of product questions convert to a new sale.

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Grows Search Engine Traffic

Grows Search Engine Traffic

Bigcommerce product Q&A content increases search traffic year over year, with new high value visitors.

Grow Bigcommerce Organic Traffic
Reduce Bounce Rates

Reduce Bounce Rates

Up to 20% of bounces are caused by inadequate product information, product Q&A solves that.

Improve Bigcommerce Bounce Rates

Impact of Product Q&A on Bigcommerce

According to an ecommerce study conducted by NNgroup, they found that 20% of conversion failures were attributed to great product information not being available to the purchaser.  This impacts your Bigcommerce store just like it does every other ecommerce store.

They explained it’s impact on ecommerce failures to convert like this:

In our e-commerce studies, we found that 20% of the overall task failures in the study — times when users failed to successfully complete a purchase when asked to do so — could be attributed to incomplete or unclear product information. Leaving shoppers' questions unanswered can derail a sale or even worse, make shoppers abandon not just the purchase, but the site as well. One shopper in a recent study could not find the information he needed in the product description, so he left the site to search Google for more product information. In the course of his search, he found another site with the same product, a more complete description, and a lower price.

If you feed the customers demand for product information appropriately on your Bigcommerce store, you can both reduce your own ecommerce bounce rate and convert more customers. This helps with growing original content and also helps with any duplicate product description SEO issues you may have.

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We fired up Answerbase Q&A on our product pages and it's been amazing for increasing sales.
Bill R.
Rvupgrades.com