Product Questions and Answers
Answerbase powers product Q&A for ecommerce merchants, converting up to 75% of product questions and answers to a new sale and growing organic traffic by up to 400%.
Product Questions & Answers
Answerbase powers product Q&A for ecommerce merchants, converting up to 75% of questions to a new sale and growing organic traffic by up to 400%.
Ecommerce Product Q&A Done Right
We fired up Answerbase Q&A on our product pages and it's been amazing for increasing sales.
Up to 75% of Questions Answered Convert to a Sale!
We find that after answering a customer question with an answer that confirms the product is a good fit we generally see an order approximately 75% of the time.
Up to 80% of Product Questions Answered Automatically
As you post answers to your customer's questions, future visitors who ask the same questions see the answer instantly which leads them to convert immediately.
Answerbase can find answers in product info, q&as, reviews, etc. so if your site already has the information the user is looking for, we can efficiently answer their product questions and convert the sale immediately.
Answers Questions with Published Product Information
Answerbase will find answers within your product information, descriptions or specifications, ensuring customers get quick answers and you don’t have to spend time answering questions on information you’ve already provided.
Answerbase increases purchases for certain products and increases sales. It also reduces costs because a lot of questions are very similar, and a customer may find that an answer to a question addresses their questions.
Customers ask product-related questions every day on Google,
that YOU have the answers to!
Answerbase's product category Q&A ensures that your customers can ask questions related to the products you're selling and then that content is featured in Google's results to attract similar customers.
Customers have seen Q&A content grow into their #1 referral source of new customers to their site, increasing organic traffic by up to 400% and growing their overall traffic by up to 200%.
Consistent Traffic Growth
Answerbase is great for SEO as it creates a new landing page for every popular Q&A thread and those pages are optimized for search engines. The result is that people who ask similar questions about products on search engines find your content and are lead to your store to purchase.
On the example shown in this screenshot, you can see an Answerbase customer has the top featured placement as customers search for products they sell and have answered questions about. Answerbase’s use of structured content allows for rich results for product questions and answers on Google.
Answerbase leads to year over year growth in new visitors who are asking questions about products you sell.
Below you can see the search engine traffic growth to Q&A landing pages over a 5 year period for another Answerbase customer.
Schedule a demo today so our team can show you how Answerbase can distribute your product questions and answers to get you results in Google similar to what you see above.
Answerbase has doubled the overall traffic to our ecommerce site, and increased our organic search traffic by four times!
Answerbase recommends what product Q&A content you should create based on what customer questions are being asked on Google, product questions have been asked on your competitor sites, as well as popular queries that your engaged users are searching for within your site.
- Displays questions asked on search engines with proven demand
- Feeds product questions addressed on your competitor’s sites
- Collects questions searched for by your engaged customers
Let Answerbase feed your team with product questions that have a proven customer demand, enhancing your product information and SEO for your ecommerce site.
A Healthy Menu of Profitable Content
Answerbase breaks content creation down into “bites”, “snacks”, and “meals” based on the customer demand information, identifying the content that your customers are hungry for and guides your team to create content appropriate to the customer demand. This enables you to consistently (and profitably) feed your customers with product-related content that grows both your traffic and conversions.
Product Q&A Acquires More Valuable Customers
Answerbase product Q&A content attracts brand new ecommerce customers to your store with a higher lifetime value (LTV) per customer than the other top performing channels.
Integrates Seamlessly with Your Ecommerce Platform
Headless Product Q&A API
Your developers can fully customize and manage how product questions and answers integrates into your ecommerce site through Answerbase's headless Q&A platform.
Answerbase provides a robust set of API that your development team can dig into to integrate product questions and answers community into your ecommerce store. Your developers work with Answerbase’s API methods to give them full flexibility on the front end while still giving you the necessary moderation and administration tools to manage your community and content.
- Post and update product question and answer content
- Browse and search product question and answer content and experts
- Create and update product expert profiles
- Create and update product expert and verified purchaser accounts
- Get/update content taxonomy (categories, tags, products, etc.)
View more details about our Headless Product Questions and Answers API here.