We fired up Answerbase Q&A on our product pages and it's been amazing for increasing sales.
Bigcommerce Product Q&A Software
Impact of Product Q&A on Bigcommerce
According to an ecommerce study conducted by NNgroup, they found that 20% of conversion failures were attributed to great product information not being available to the purchaser. This impacts your Bigcommerce store just like it does every other ecommerce store.
They explained it’s impact on ecommerce failures to convert like this:
In our e-commerce studies, we found that 20% of the overall task failures in the study — times when users failed to successfully complete a purchase when asked to do so — could be attributed to incomplete or unclear product information. Leaving shoppers' questions unanswered can derail a sale or even worse, make shoppers abandon not just the purchase, but the site as well. One shopper in a recent study could not find the information he needed in the product description, so he left the site to search Google for more product information. In the course of his search, he found another site with the same product, a more complete description, and a lower price.
If you feed the customers demand for product information appropriately on your Bigcommerce store, you can both reduce your own ecommerce bounce rate and convert more customers. This helps with growing original content and also helps with any duplicate product description SEO issues you may have.
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Rvupgrades.com Case Study
Learn how Rvupgrades worked with Answerbase to achieve year over year increases in organic search traffic while converting 75% of their questions asked into a new sale.
RVupgrades is one of the largest online retailers of RV parts and accessories, providing everything an RV’er needs to outfit their motorhome or camper. RVupgrades’ online storehas over 10,000 products available and has shipped over a quarter of a million orders. As Rvupgrades serviced their existing customers, owner Bill Rowell recognized an opportunity in the types of questions they were getting…