Those who are making good, people-first content should be fine.
People-first Helpful Content is the Present & Future of SEO
Google’s results have changed dramatically recently with the release of the Google Helpful Content Update and then in late 2023 with the announcement of the Helpful Content System, where Google is now using helpful content as a signal in their automated rankings, rewarding websites and content that give customers a satisfactory experience with helpful content. These updates makes great SEO practices more important than ever, and those practices are centered on businesses creating “people-first helpful content”.
Google’s “Search Liasson” Danny Sullivan communicated that businesses should “buckle up” because there was much more to come. Google made it clear that the content strategy moving forward is for businesses to focus on creating and effectively publishing “people-first helpful content”.
Those who are making good, people-first content should be fine.
People-first Helpful Content is the Present & Future of SEO
Google’s results have changed dramatically recently with the release of the Google Helpful Content Update and then in late 2023 with the announcement of the Helpful Content System, where Google is now using helpful content as a signal in their automated rankings, rewarding websites and content that give customers a satisfactory experience with helpful content. These updates makes great SEO practices more important than ever, and those practices are centered on businesses creating “people-first helpful content”.
Google’s “Search Liasson” Danny Sullivan communicated that businesses should “buckle up” because there was much more to come. Google made it clear that the content strategy moving forward is for businesses to focus on creating and effectively publishing “people-first helpful content”.
Helpful Content Lifts Visibility & Click-Through Rates
80% of Google’s searches are for information and 70% of that is long-tail, satisfying those searches with helpful content lifts your positions and click-through rates. Companies see an average of 121% higher click-through rates to content published and distributed through Answerbase’s helpful content platform. A B2B services company started utilizing Answerbase to publish and distribute people-first helpful content on all of their pages and have never seen a faster, easier, or lower-cost way to consistently get their content ranked for organic search (see chart).
Helpful Content Lifts Visibility & Click-Through Rates
80% of Google’s searches are for information and 70% of that is long-tail, satisfying those searches with helpful content lifts your positions and click-through rates. Companies see an average of 121% higher click-through rates to content published and distributed through Answerbase’s helpful content platform. A B2B services company started utilizing Answerbase to publish and distribute people-first helpful content on all of their pages and have never seen a faster, easier, or lower-cost way to consistently get their content ranked for organic search (see chart).
People-first Helpful Content SEO, Just Minutes Per Page!
Answerbase identifies information gaps in your current pages and feeds you with missing helpful content related to your page in order to ensure that your content is complete, giving visitors a satisfactory experience for every topic that is related to your business or service..
Answerbase’s AI-enhanced page-by-page SEO workflow walks you through each page, feeding you with what content customers are asking for related to the topic on that page and optimizes that content for both long-tail and short-tail SEO.
- Automatically discovers and generates relevant helpful content
- Automatically optimized for long-tail and short-tail SEO
- Helpful content SEO for any type of page
Our initial target was for websites to optimize less than 15 minutes per page, but Answerbase has customers who are reviewing, editing, and publishing quality helpful content on their pages in less than 5 minutes (per page)!
People-first Helpful Content SEO, Just Minutes Per Page!
Answerbase identifies information gaps in your current pages and feeds you with missing helpful content related to your page in order to ensure that your content is complete, giving visitors a satisfactory experience for every topic that is related to your business or service..
Answerbase’s AI-enhanced page-by-page SEO workflow walks you through each page, feeding you with what content customers are asking for related to the topic on that page and optimizes that content for both long-tail and short-tail SEO.
- Automatically discovers and generates relevant helpful content
- Automatically optimized for long-tail and short-tail SEO
- Helpful content SEO for any type of page
Our initial target was for websites to optimize less than 15 minutes per page, but Answerbase has customers who are reviewing, editing, and publishing quality helpful content on their pages in less than 5 minutes (per page)!
Product Page SEO that Serves Both Short-tail and Long-tail
Answerbase follows Google’s guidelines on focusing first on creating content that the visitors are going to be satisfying, and then we ensure that satisfying content is optimized in a way that aligns with how the volume of people search for that information. Answerbase prioritizes the discovery and generation of the content that have a proven customer demand and then makes sure those long-tail queries are optimized with the short-tail phrases that searchers use as they search for information on that topic.
People-first content creators focus first on creating satisfying content, while also utilizing SEO best practices to bring searchers additional value.
People-first content creators focus first on creating satisfying content, while also utilizing SEO best practices to bring searchers additional value.
Product Page SEO that Serves Both Short-tail and Long-tail
Answerbase follows Google’s guidelines on focusing first on creating content that the visitors are going to be satisfying, and then we ensure that satisfying content is optimized in a way that aligns with how the volume of people search for that information. Answerbase prioritizes the discovery and generation of the content that have a proven customer demand and then makes sure those long-tail queries are optimized with the short-tail phrases that searchers use as they search for information on that topic.
Give Searchers a Satisfying Experience
Helpful content should not be hard to find once they’re on your page, so giving them an option to engage and easily find the specific information they’re looking for gives the “satisfying experience” that both the searcher and Google wants. Answerbase enables visitors to ask their specific question about that page’s topic and will auto-suggest answers found within the page so they can easily find the information they need and then choose to do a deeper dive from there if they’d like. New questions that aren’t addressed expose a content gap in your information, which can then be fulfilled by your team to further optimize your page with “people-first helpful content”.
Give Searchers a Satisfying Experience
Helpful content should not be hard to find once they’re on your page, so giving them an option to engage and easily find the specific information they’re looking for gives the “satisfying experience” that both the searcher and Google wants. Answerbase enables visitors to ask their specific question about that page’s topic and will auto-suggest answers found within the page so they can easily find the information they need and then choose to do a deeper dive from there if they’d like. New questions that aren’t addressed expose a content gap in your information, which can then be fulfilled by your team to further optimize your page with “people-first helpful content”.
Source Helpful Content from Knowledgeable Customers, Influencers & Partners
Google’s Perspectives is a new filter available to searchers looks to source helpful content from what people have shared on discussion boards, Q&A sites and social media platforms. If your business has access to a knowledgeable community of customers, partners, or influencers, Answerbase can engage your audience to facilitate them sharing knowledge on your property in a way that provides a measurable lift in SEO.
Source Helpful Content from Knowledgeable Customers, Influencers & Partners
Google’s Perspectives is a new filter available to searchers looks to source helpful content from what people have shared on discussion boards, Q&A sites and social media platforms. If your business has access to a knowledgeable community of customers, partners, or influencers, Answerbase can engage your audience to facilitate them sharing knowledge on your property in a way that provides a measurable lift in SEO.