Answerbase has doubled the overall traffic to our ecommerce site, and increased our organic search traffic by four times!
Grow Ecommerce Search Traffic
Take a look at the screenshot that accompanies this section, you can see an Answerbase customer has the top Google organic placement as customers search for product related information which matches product questions that have been asked and answered through Answerbase.
Your company’s product expertise can be put to work through the efficient use of product Q&A content, which Google gobbles up and leads customers asking similar product questions right to your store. Answerbase improves the SEO for your product pages through adding original Q&A micro-content while also generating new landing pages with the long-form Q&A threads, all optimized for search with call-to-action links back to the related product page. The result is that people who ask similar questions about products on search engines find your content and are lead to your store to purchase.
Answerbase leads to year over year growth in new visitors who are asking questions about products you sell.
Below you can see the search engine traffic growth to Q&A landing pages over a 5 year period for another Answerbase customer. This chart doesn’t include any other organic traffic on the merchant’s site and shows you how the Q&A content performs on it’s own.
As most website owners know by now, Google promotes sites that are experts in their field. As the number of Q&A’s have increased in our database we have seen correlating increases in search placement.
More Valuable Customers from Search
Answerbase-generated product Q&A content attracts ecommerce customers from search engines with a higher average lifetime value (LTV) than others coming from search.
Avg Lifetime Value (LTV) of Organic Visitors to Answerbase-Generated Content
than other customers acquired through Google
The average revenue lifetime value (LTV) per new customer acquired through Answerbase-generated product content is up to 2x higher than those from normal organic Google visitors, as customers searching for problems that your products solve find you through your product Q&A content.
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Rvupgrades.com Case Study
Learn how Rvupgrades worked with Answerbase to achieve year over year increases in organic search traffic while converting 75% of their questions asked into a new sale.
RVupgrades is one of the largest online retailers of RV parts and accessories, providing everything an RV’er needs to outfit their motorhome or camper. RVupgrades’ online storehas over 10,000 products available and has shipped over a quarter of a million orders. As Rvupgrades serviced their existing customers, owner Bill Rowell recognized an opportunity in the types of questions they were getting…
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