Original E-E-A-T Content, Optimized by Your Agency
Google wants content creators to start with original “people first content” and then to SEO best practices to that, and Agencies have the SEO expertise but don’t have the original expertise related to every customer they service. Answerbase feeds agencies with original “people first” content that is provided by their merchants’ knowledgeable product specialists, and provides workflows where agencies optimize that content to to live short-tail ecommerce product queries to drive traffic and revenue.
- Extracts expertise shared within tickets/chats/phone/email/etc.
- Identifies which pieces of expertise have conversion attribution
- Automatically optimizes FAQ content for short-tail product searches
In less than 5 minutes per page, Digital Marketing Agencies can optimize ecommerce product and category pages with original helpful content that has conversion attribution.
Generate, Review & Publish Ecommerce FAQs at Scale
Answerbase’s AI-Enhanced workflows generate FAQs that automatically answer customer common questions across your site, reducing tickets while lifting conversion rates and lifting SEO. Answerbase customers review and approve FAQs for their products and collections in less than 3 minutes per page.
- Automatically generated ecommerce FAQs
- FAQs for Products, Product Collections & sitewide FAQs
- Workflow prioritizes highest value products and collections
- Automatically optimizes content for short-tail search queries
- Automated answers to customers, converting 7.5% of engagements
Answerbase is also able to distribute relevant FAQs across your site, showing collection-specific and site-wide FAQs on relevant product pages so you can optimize thousands of pages very efficiently with information that is helpful to a visitor on each page.
Google’s Core Updates Surged Traffic to Ecommerce Q&A Content
Look at what Google’s August 2024 Core Ranking Updates did to product FAQ content powered by Answerbase as Google continues to steer towards “Helpful Content”. The following chart covers a broad base of Answerbase customers and specifically the product Q&A landing pages that Answerbase powers for merchants.
We saw a similar surge of traffic to the product and category FAQ content in Google’s December 2024 core update, see how it increased traffic through all of Google’s 2024 core ranking updates as they’re steering towards “people first helpful content”.
Answerbase helps you generate these FAQs which cover questions related to your customers’ products, product categories, and site-wide FAQs (shipping, returns, etc.) and the FAQ content and engagement h (as an average conversion rate of 7.5% when engaged with, and lifts traffic by up to 90% (schedule a demo, we’ll show you examples).
FAQs for Ecommerce Product Pages, Lifting CRO & SEO
Answerbase understands what types of product information is searched for most in the purchasing journey, and generates product FAQs that have proven conversion attribution. The product FAQs that display on your page are dynamic, automatically sorting and showing the most popular FAQs based on customer engagement and search volume.
- Sorts by what is actually most popular and searched
- Distributes collection and site FAQs to relevant products
- Autosuggests answers to customers, converting 7.5%
- Auto-proposes SEO to lift product rankings
Answerbase customers are reviewing and approving great FAQs for their product pages in just a few minutes per page.
FAQs for Ecommerce Collection & Brand Pages
Answerbase reads through the details of all of the products within your product collections, and recognizes in the variances between the products and how customers would ask questions to lead to the appropriate compatibility match. Answerbase will also highlight and link to your highest converting products within the answer, leading customers to the product that fits their needs to convert and also lifting SEO through link building within content that is actually helpful.
Answerbase also enables you to show relevant collection FAQs on products within that collection, so you can optimize our most popular collections and which can reflect relevant, helpful content on all of the product pages within that collection which is helpful for sites with large amounts of products.
Google, Ecommerce, AI, and FAQ Content
Helpful ecommerce FAQ content has never performed better or been more important than after Google’s 2024 core ranking updates (Google’s March, August and December core updates)….watch an update on what Google is doing with ecommerce-related search and how you can position your ecommerce site to increase conversion rates while simultaneously creating the necessary “People-First Helpful Content” that Google wants.