Answerbase will feed you with what long tail customer questions are being asked related to your products on Google that lead to sales, along with the volume of those queries.   This gives you the opportunity to create answers to those questions and consistently create content that is serving the audience interested in the products you’re selling.

Depending on the volume, you can choose whether you’d like to use the question as an idea for your ecommerce blog, whether to post new product question and answer content to cover the topic, or whether you’d like to just optimize your product description.

Answerbase will analyze your competitors sites and identify the product information that customers are looking for related to the products that you’re selling that you don’t currently cover on your product pages.   Answerbase feeds you with these product questions that customers are asking so you can ensure your product descriptions, specifications, and details cover that information.

Answerbase can also give you the ability to fulfill the customer information demand as product Q&A content to answer the question and also be an SEO boost for your site to address similar questions being asked through Google and other search engines.

Answerbase monitors the demand for the product questions that you’re answering and keeps an eye out for questions that have enough traction to recommend that you use the topic as an idea for a blog post.

Answerbase generates a demand score for the different questions being asked related to your products, identifying how much Google search volume there is for the questions as well as engagement from your audience, and then recommends that you create articles about topics that you can do a deep dive into that will give you the best return on investment (ROI).