Google launched their “Helpful Content Update” in August 2022, making it clear that they were prioritizing content that was helpful for end-users.   Google wants you to ask yourself these types of questions:

• Is the content primarily to attract people from search engines, rather than made for humans?
• Does your content promise to answer a question that actually has no answer?
• Are you writing about things simply because they seem trending and not because you’d write about them otherwise for your existing audience?

Google wants helpful content that is made to actually help visitors to your Bigcommerce store that answers their questions!

When considering Bigcommerce SEO Strategies, you need to understand what customers actually want.  A study by ContentPowered revealed that Q&A content has the highest clickthrough rates compared to normal content titles.   This is no surprise because Google Recognizes that it is essentially a question engine, and they are looking to provide the most efficient way of giving users answers to their questions.

Bigcommerce merchants get to benefit from this as the experts related to the products they’re selling, sharing your expertise through helpful Q&A content your Bigcommerce store.

In today’s digital landscape, focusing on genuine content on your Bigcommerce Store rather than attempting to manipulate search engine rankings is paramount. Instead of trying to “game” your website for SEO benefits, the key lies in delivering valuable information to your users and ensuring that content is optimized for search engines. Answerbase offers a solution for automating Bigcommerce SEO by providing useful content in the form of product Q&A and product category Q&A. This content is then optimized to include the most popular keywords and phrases that potential customers use when searching for your products online.

By adopting this approach, you not only help your current customers find the information they need, leading to a remarkable increase of 441% on average in conversion rates, but you also tap into the potential of using that valuable content to attract more organic traffic to your website. In essence, it’s about providing real value to your audience while leveraging the power of optimized content to drive sustainable growth and customer engagement.

Publishing your content on your Bigcommerce store in a manner that caters to both your website visitors and optimizes its effectiveness on Search Engine Results Pages (SERPs) is crucial. Answerbase achieves this by presenting your product questions and answers content in a manner that specifically addresses the users’ queries, leading to a remarkable 121% increase in clickthrough rates (CTR) compared to regular merchant clickthrough rates. This heightened CTR not only enhances visibility but also drives substantial traffic to your website.

Answerbase provides Bigcommerce store owners with valuable insights into the questions customers are asking on Google and competitor websites, specifically pertaining to their products. By leveraging this information, you can share your expert knowledge by crafting comprehensive answers tailored to each question. Answerbase takes it a step further by automatically optimizing your responses for search engine optimization (SEO), ensuring they perform exceptionally well and align perfectly with what people are actively searching for.

Numerous specific product-related searches are being conducted on Google, often referred to as long-tail searches. Interestingly, your competitors seem to be overlooking these opportunities. This situation presents a unique chance for you to develop Q&A content for your Bigcommerce Store that caters to these overlooked customer queries and secures high rankings.

Answerbase, our platform, ensures that you can capitalize on these long-tail content opportunities by enabling you to create relevant content. Moreover, it automatically optimizes these long-tail questions using popular short-tail keyphrases that are relevant to each of your products. As a result, your website will boast content that effectively caters to both long-tail and short-tail searches simultaneously!

The key to achieving excellent SEO and generating fresh organic traffic lies in delivering valuable content. This helpful content not only boosts SEO but also enhances Bigcommerce Conversion Rate Optimization. At Answerbase, we excel at publishing such content, effectively fulfilling your SEO objectives while enabling users to actively engage on your pages by asking specific questions and receiving automatic answers. Our platform auto-suggests responses using information from your product descriptions and Q&A content, empowering customers to find the information they need effortlessly. Merchants who leverage Answerbase typically experience a remarkable average increase of 441% in their conversion rates when customers actively engage with the platform on their pages.