Bigcommerce Conversion Rate Optimization

According to a Forrester Report, 55% of online shoppers may abandon their purchase while browsing your Bigcommerce store if they encounter difficulties in locating swift answers to their inquiries. The presence of information gaps related to products or challenging-to-access details tends to result in diminished ecommerce conversion rates.

According to a report conducted by Netomi, 82% consider receiving an “immediate” response to their sales inquiries as either “important” or “very important.” Surprisingly, the current average response time stands at 11.5 hours. A survey conducted by HubSpot reveals that 60% of shoppers define “immediate” as a response within less than 10 minutes. This expectation applies to any marketing or sales inquiry they make.

According to a report published by Steve Hutt, Shopify’s Sr. Merchant Success Manager, Steve reported that when it came to engaged visitors interacting with product detail pages, Product Q&A had the most significant impact on conversions compared to other user-generated content (UGC) types. The conversion rate for users engaging with Product Q&A was higher than those interacting with any other UGC on the page, including Ratings, Reviews, and Visual Content.

A recent study on the impact of product questions and answers showed that insufficient Q&A content on a webpage may lead to a decline in trust and conversions. According to a study, 24% of consumers are less inclined to buy a product when there is no Q&A section available on Bigcommerce product pages..

Answerbase enhances visitor engagement on your Bigcommerce product and product category pages by encouraging them to ask questions relevant to their needs. It then promptly responds by automatically suggesting answers sourced from your product information and Q&A content. As a result, merchants witness an impressive average increase of 441% in conversion rates when their customers interact with Answerbase on their pages.

Answerbase assists Bigcommerce store owners by delivering customer questions sourced from Google and competitor sites, specifically concerning the products they offer. This valuable data allows you to gauge the complete demand for information related to your products, enabling you to address any informational gaps and increase conversions as visitors come to your website. Additionally, Answerbase offers a Bigcommerce FAQ Generator to streamline the process of generating product and category FAQs for your Bigcommerce site, further automating this aspect of your business.

Effectively answering questions on Answerbase serves multiple purposes. Firstly, it aids in achieving your conversion rate optimization objectives. Secondly, it efficiently converts potential customers who have similar inquiries on Google. Leveraging Answerbase for Bigcommerce SEO proves beneficial by publishing your Q&A content, making it accessible to customers through Google Search Results. As a result, this approach directs them to your website, increasing the likelihood of product purchases.