Answerbase’s AI-enhanced category-by-category SEO workflow walks you through each product category, feeding you with what helpful content customers are asking for on the product category level that both links to relevant products within that content and optimizes it for short-tail SEO in the same breath.

• Automatically identifies and generates category-level helpful content
• Automatically optimized for long-tail and short-tail SEO
• Automatically references and links to valuable products within content

Our initial target was for ecommerce sites to optimize less than 15 minutes per page, but Answerbase has customers who are reviewing, editing, and publishing quality helpful content on their category pages in less than 5 minutes (per product category page)!

As you create helpful Q&A content on your site and appropriate publish and distribute it, it’s eligible to rank in a number of different types of SERP results on it’s own and lifts the position and performance of your product and category pages.  Answerbase customers have thrived through the Google Helpful Content Update, the Helpful Content System, and the Core Ranking Signal Updates of March/April 2024.

See the corresponding chart where you’ll see the June 1, 2024 reports from Ahrefs which reflects the overall performance of a broad range of Answerbase customers and you can see how they’ve notably lifted their positions and overall keywords through the Helpful Content that they’ve posted through Answerbase.

We’ve spoken to many merchants hit hard in Google’s latest updates, as Google laser focuses on rewarding “people-first helpful content”.   If you’re one of those sites, Answerbase would love to schedule a call to discuss how we can help.

Google’s results have changed dramatically over the last year, most recently showing product details pages through “Merchant Listing Experiences”.   These updates to SERPS makes it more important than ever for category pages to provide helpful content to visitors and effectively link to relevant products within the context of that content.  This gives the end-customers a satisfying experience which is good for both SEO and conversions.

Recent Google updates impacting product category page SEO

• Page-Specific Focus of Automated Ranking Systems: Google’s core ranking systems are primarily designed to assess the helpfulness of content on the page level and rewarding those pages.   Category pages are many times just a table of available products, so it’s critical to get those updated with information that is actually helpful to your potential customers.
• Google Helpful Content Update: Google is focused on rewarding “people-first content” with the main question content creators should be asking themselves is “Do you have an existing or intended audience for your business or site that would find the content useful if they came directly to you?”.  People request that content by asking questions and you should be answering category-level questions.
• Google Helpful Content System: Google Search’s helpful content system generates a signal used by our automated ranking systems to better ensure people see original, helpful content created for people in search results.   The helpful content system aims to better reward content where visitors feel they’ve had a satisfying experience.
• Google’s Update in March/April of 2024: Google released a series of updates in March and April of 2024, as they continue their focus on rewarding content that is “People first” as opposed to “Search Engine First”.   Product-related Q&A content thrived through those Google’s March and April updates as Google continues to reward “people first helpful content”.

Product category page SEO, specifically ensuring it has people-first helpful content, has never been more important than it is today for ecommerce merchants.

The AI-Generated Q&A for category recommendations go through the common attributes of that type of product and inform the visitor about the benefits and considerations related to those attributes based on the products within your inventory.

• Relevant Questions: Answerbase understand what types of details that purchasers consider about a product within a product category and ensures that there is a Q&A pair about each detail and the considerations/benefits for that detail within the range of products you provide.
• Helpful Answers: The answer speaks to the variety of options that you have within your current inventory which satisfy the intent of the question, also highlighting the benefits of the different types of options that are available within that category of products. This ensures the customer can make an informed decision and lead to the appropriate product.
• Automated Link Building to Valuable Products: Answerbase will identify the products within your inventory that are best to highlight within the answer, speak to how those product’s attributes are valuable to consider within the context of the answer, and automatically create links to those products to lead the visitor (and search engines) to the appropriate product.
• Automated Keyword Optimization: Those questions and answers are automatically optimized to include the short-tail search queries most often used in search engines related to that specific product category. This ensures that you not only provide helpful content but can also provide position lift for your product category pages and product pages within organic results.

Answerbase identifies and feeds you with product category questions being asked regularly on Google and competitor sites and recommend that you add new helpful content based on proven customer demand.  Answerbase identifies and aggregates Ecommerce questions content from multiple sources including the following:

• Product questions regularly being asked on Google
• Product questions answered on your competitor’s sites
• Questions addressed in product information

Let Answerbase feed your team with product category questions that have a proven customer demand, enhancing conversions and SEO for the product pages on your ecommerce site.