Shoppers Bounce if They Can't Find Product Information

Based on a recent Forrester Report, over half (55%) of online shoppers are likely to abandon their purchase while browsing through your Magento store if they face challenges in obtaining timely responses to their inquiries. Inadequate product information or difficult-to-access details often lead to decreased ecommerce conversion rates.


Customers Want Answers Immediately

Based on a survey carried out by Netomi, it was found that an impressive 82% of respondents consider receiving an “immediate” response to their sales inquiries as either “important” or “very important.” However, it’s surprising to note that the current average response time is quite lengthy, standing at 11.5 hours. Another study conducted by HubSpot adds more perspective to this issue, revealing that a substantial 60% of shoppers define “immediate” as a response within less than 10 minutes, regardless of whether it’s a marketing or sales inquiry.

Q&A Engagement has the Highest Impact on Conversions

Based on a report by Steve Hutt, Shopify’s Senior Merchant Success Manager, it was found that Product Q&A had the most substantial effect on conversions among various types of user-generated content (UGC). The data indicated that visitors who actively interacted with product detail pages experienced a higher conversion rate when engaging with Product Q&A, surpassing other UGC elements on the page such as Ratings, Reviews, and Visual Content.


Shoppers Are Less Likely to Purchase if Q&A Isn't on Your Magento Product Pages

According to a recent study examining the influence of product questions and answers, it has been revealed that inadequate Q&A content on a webpage can significantly diminish trust and conversions. The research demonstrated that Magento product pages lacking a Q&A section can discourage approximately 24% of consumers from proceeding with their intended purchase of the product.

Add Q&A to Your Magento Site Today!

We fired up Answerbase Q&A on our product pages and it's been amazing for increasing sales.
Bill R. - Volusion Store

Product Q&A Done Effectively Lifts Conversion Rates

Answerbase presents a significant advancement in enhancing visitor engagement on your Magento product and product category pages. It achieves this by featuring relevant user-generated questions, which prompt visitors to inquire about topics tailored to their specific needs. The platform quickly provides automated responses, leveraging your product information and existing Q&A content. The impact of this approach is striking, as merchants typically experience a remarkable average increase of 441% in conversion rates when customers actively interact with Answerbase on their pages.

Automatically Fill Your Product Information Gaps

Answerbase offers significant advantages to Magento merchants by providing them with customer questions extracted from Google and competitor websites, specifically customized to suit their offered products. This valuable information holds the key to understanding the demand for product-related information, empowering them to address any informational gaps and enhance conversions when potential customers visit their website. Moreover, Answerbase includes a Magento FAQ Generator, streamlining the creation of product and category FAQs for their Magento site, effectively automating this vital aspect of their business operations.

Convert More Customers Through Google Search

Effectively harnessing the power of Answerbase offers Magento merchants several invaluable benefits. Primarily, it plays a vital role in achieving your conversion rate optimization goals. Secondly, it effectively converts potential customers who are actively seeking answers to related questions on search engines like Google. By integrating Answerbase into Magento SEO, you can publish your Q&A content, making it readily available to customers through Google Search Results. Consequently, this strategy drives a higher volume of traffic to your website, significantly improving the chances of increased product purchases.

Schedule a Demo for a Magento Conversion Rate Optimization Consultation! Case Study

Learn how Rvupgrades worked with Answerbase to achieve year over year increases in organic search traffic while converting 75% of their questions asked into a new sale.

RVupgrades is one of the largest online retailers of RV parts and accessories, providing everything an RV’er needs to outfit their motorhome or camper. RVupgrades’ online storehas over 10,000 products available and has shipped over a quarter of a million orders.  As Rvupgrades serviced their existing customers, owner Bill Rowell recognized an opportunity in the types of questions they were getting…