Shoppers Bounce if They Can't Find Product Information
Based on a recent Forrester Report, over half (55%) of online shoppers are likely to abandon their purchase while browsing through your Opencart store if they face challenges in getting timely responses to their inquiries. Inadequate product information or difficult-to-find details often lead to reduced ecommerce conversion rates.
Customers Want Answers Immediately
Based on a Netomi survey, an astonishing 82% of participants emphasized the significance of receiving an “immediate” response to their sales inquiries, deeming it either “important” or “very important.” However, it is quite surprising that the average response time presently stands at a prolonged 11.5 hours. Insights from a separate study conducted by HubSpot indicate that a notable 60% of Opencart store shoppers define “immediate” as a response within less than 10 minutes, irrespective of whether it pertains to marketing or sales inquiries.
Q&A Engagement has the Highest Impact on Conversions
As per a report by Steve Hutt, the Senior Merchant Success Manager at Shopify, Product Q&A emerged as the most influential type of user-generated content (UGC) when it comes to boosting conversions. Based on the data, it was observed that active visitors who interacted with product detail pages experienced a notably higher conversion rate when engaging with Product Q&A in comparison to other UGC elements present on the page, such as Ratings, Reviews, and Visual Content. Therefore, incorporating Q&A sections on your Opencart product pages holds greater significance than ever before, as it can significantly elevate your conversion rates.
Shoppers Are Less Likely to Purchase if Q&A Isn't on Your Opencart Product Pages
According to a recent study investigating the influence of product questions and answers, it has been revealed that inadequate Q&A content on a webpage can result in diminished trust and conversions. The research indicates that Opencart product pages lacking a Q&A section may cause approximately 24% of consumers to be less motivated to proceed with their purchase of the product.
Add Q&A to Your Opencart Site Today!
We fired up Answerbase Q&A on our product pages and it's been amazing for increasing sales.
Product Q&A Done Effectively Lifts Conversion Rates
Answerbase provides a significant improvement in visitor engagement for your Opencart product and product category pages. It achieves this by showcasing relevant user-generated questions, encouraging visitors to ask questions that match their specific needs. The platform then delivers automated responses using your product information and existing Q&A content. The impact of this approach is remarkable, with merchants experiencing an impressive average increase of 441% in conversion rates when customers actively interact with Answerbase on their pages.
Automatically Fill Your Product Information Gaps
Answerbase is a highly advantageous tool for Opencart merchants as it provides them with customer questions gathered from Google and competitor websites, all tailored to their specific product offerings. This invaluable data holds the key to understanding the demand for information about their products, empowering them to address any informational gaps and enhance conversions when visitors land on their website. Moreover, Answerbase offers an Opencart FAQ Generator, streamlining the creation of product and category FAQs for their Opencart site, effectively automating this critical aspect of their business.
Convert More Customers Through Google Search
Answerbase offers several valuable benefits to Opencart merchants. Primarily, it plays a crucial role in achieving conversion rate optimization objectives. Additionally, it effectively converts potential customers who are actively searching for relevant questions on Google. By integrating Answerbase with Opencart SEO, merchants can publish their Q&A content, making it accessible to customers through Google Search Results. Consequently, this strategy drives higher traffic to the website, ultimately increasing the chances of more product purchases.
Schedule a Demo for a Opencart Conversion Rate Optimization Consultation!
Rvupgrades.com Case Study
Learn how Rvupgrades worked with Answerbase to achieve year over year increases in organic search traffic while converting 75% of their questions asked into a new sale.
RVupgrades is one of the largest online retailers of RV parts and accessories, providing everything an RV’er needs to outfit their motorhome or camper. RVupgrades’ online storehas over 10,000 products available and has shipped over a quarter of a million orders. As Rvupgrades serviced their existing customers, owner Bill Rowell recognized an opportunity in the types of questions they were getting…