Shoppers Bounce if They Can't Find Product Information
Based on a Forrester Report, over half (55%) of online shoppers are likely to abandon their purchase while browsing your Shopify store if they face challenges in finding quick answers to their questions. When there are information gaps about products or difficult-to-access details, this often leads to reduced ecommerce conversion rates.
Customers Want Answers Immediately
As per a survey conducted by Netomi, a significant 82% of individuals regard an “immediate” response to their sales inquiries as either “important” or “very important.” However, it’s quite surprising that the current average response time remains at a lengthy 11.5 hours. Another study carried out by HubSpot sheds light on the fact that a considerable 60% of shoppers define “immediate” as a response within less than 10 minutes, irrespective of whether it’s a marketing or sales inquiry.
Q&A Engagement has the Highest Impact on Conversions
As per Shopify’s Senior Merchant Success Manager Steve Hutt’s report, Product Q&A had the most substantial influence on conversions among various user-generated content (UGC) types when it came to engaged visitors interacting with product detail pages. The conversion rate for users engaging with Product Q&A surpassed that of other UGC elements on the page, such as Ratings, Reviews, and Visual Content.
Shoppers Are Less Likely to Purchase if Q&A Isn't on Your Shopify Product Pages
In a recent study concerning the influence of product questions and answers, it was revealed that inadequate Q&A content on a webpage can result in decreased trust and conversions. The study indicated that when Shopify product pages lack a Q&A section, approximately 24% of consumers are less likely to proceed with purchasing the product.
Add Q&A to Your Shopify Site Today!
We fired up Answerbase Q&A on our product pages and it's been amazing for increasing sales.
Product Q&A Done Effectively Lifts Conversion Rates
Answerbase significantly boosts visitor engagement on your Shopify product and product category pages through the promotion of relevant questions from users. By encouraging visitors to ask questions related to their specific needs, the platform promptly provides automated responses, drawing from your product information and existing Q&A content. The remarkable outcome of this process is evident, with merchants experiencing an average increase of 441% in conversion rates when their customers actively interact with Answerbase on their pages.
Automatically Fill Your Product Information Gaps
Answerbase is a valuable tool for Shopify store owners as it helps them by providing customer questions obtained from Google and competitor websites, specifically related to the products they sell. This data is crucial for understanding the demand for information about their products, allowing them to fill in any informational gaps and enhance conversions when visitors come to their website. Moreover, Answerbase offers a Shopify FAQ Generator, which streamlines the generation of product and category FAQs for their Shopify site, effectively automating this aspect of their business.
Convert More Customers Through Google Search
Effectively addressing through on Answerbase serves various essential purposes. Firstly, it significantly contributes to achieving your conversion rate optimization goals. Secondly, it efficiently converts potential customers who are searching for similar questions on Google. By utilizing Answerbase for Shopify SEO, you can publish your Q&A content, making it accessible to customers through Google Search Results. Consequently, this strategy directs more traffic to your website, ultimately boosting the chances of increased product purchases.
Schedule a Demo for a Shopify Conversion Rate Optimization Consultation!
Rvupgrades.com Case Study
Learn how Rvupgrades worked with Answerbase to achieve year over year increases in organic search traffic while converting 75% of their questions asked into a new sale.
RVupgrades is one of the largest online retailers of RV parts and accessories, providing everything an RV’er needs to outfit their motorhome or camper. RVupgrades’ online storehas over 10,000 products available and has shipped over a quarter of a million orders. As Rvupgrades serviced their existing customers, owner Bill Rowell recognized an opportunity in the types of questions they were getting…