“Employ your time in improving yourself by other men’s writings, so that you shall gain easily what others have labored hard for.” -Socrates

Socrates was on to something. In the 21st century, through Answerbase answers software incredible opportunities exist for users to utilize the knowledge of others. Not only that, but question and answer applications present significant opportunities for companies. Let me share with you three reasons adding a Q&A site to your existing web presence will benefit your brand.

1. Heightened Engagement. Answerbase’s platform provides endless possibilities for creating a unique customer experience in which every customer query is answered. Through a Q&A site, customers have the opportunity to get questions answered directly from company employees as well as other customers. Instead of a “frequently asked questions” monologue, customers can get their specific questions answered directly. In addition, Answerbase comes equipped with a feature that points out “similar questions” and directs customers to a “best answer.” So your staff is not answering the same questions over and over again but each customer is getting the benefit of personal customer service.

2. Keyword SEO Traffic. One of the many reasons Answerbase is superior to other question and answer applications is that it is optimized for search. That means that if you are an auto repair shop and someone googles “how do I know if I need to repair my starter?” your Q&A site could very well be among the search results. Then they both find the answer they’re looking for and discover your company. This ecommerce SEO tactic tip is a Win/win for both you and your customers.

3. Strengthened community. Our unique question answering software gives customers the opportunity to engage directly with staff as well as each other. Passionate customers can answer questions and be awarded “expert” status. Like Wikipedia and other community-based information sources, customers get an opportunity to share their own expertise. This community vibe keeps customers coming back and engaging with your company and one another. It’s a beautiful thing.

These three points only scratch the surface of  the benefits of adding a Q&A site. Did you know you can sign up for a free trial with Answerbase? It takes about 5 minutes. Give it a go!