Answerbase has doubled the overall traffic to our ecommerce site, and increased our organic search traffic by four times!
UGC Grows Organic Traffic
Your customers ask unique questions about your products, with unique phrasing that other similar customers also use. Your company’s product expertise, and the expertise of your other customers, can be put to use in answering those questions which Google indexes leads customers asking very similar product questions right to your store.
Answerbase creates a new landing page for user generated Q&A content which are are optimized for search engines and attract their own organic traffic, as customers ask similar product questions on search engines about the products that you sell. This natural user activity and content drives relevant new traffic to your store and brings those warm leads right to you. The landing pages generated by user generated Q&A increases new traffic to your store year…with an average lifetime value (LTV) of customers coming to user generated product Q&A up to 2x higher than those coming through normal Google traffic.
Take a look at the screenshot to the side of this post, you can see one of our customers has the top two organic placements as other customers search for products they sell…and are lead to similar questions that have been posted by other customers.
Below you can see the search engine traffic growth to Q&A landing pages over a 5 year period for another Answerbase customer, all from user generated questions.
Epestsupply Case Study
Epestsupply deployed Answerbase to increase their ecommerce traffic to their online store. The results of the integration was a dramatic increase of traffic to their ecommerce site, where the product Q&A content doubled their overall traffic and quadrupled their organic search traffic.
Epestsupply was a pioneer in offering online purchasing of professional pest control products and today their name and our website are globally recognized, with customers in over 35 International Countries. Their pest control experts are licensed, seasoned professionals and certified entomologists who can help with almost any pest, termite, lawn, weed or wild animal problem….and they recognized the value of combining that expertise with their customer generated product questions…
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UGC Grows Product Page Traffic
Answerbase can syndicate user generated content throughout your site to grow your ecommerce site’s overall traffic while improving the SEO impact of your product pages by adding relevant content that your target customers are searching for.
Answerbase publishes the most popular user generated Q&A content to your product pages, naturally improving the SEO of your existing product pages in an ongoing process to improve performance. This enables you to notably enhance the impressions of your product pages for search engine queries related to what you’re selling. As a result, people asking very similar questions about products through long tail searches find your product pages ranking higher than competitors, leading them to buy from you.
As most website owners know by now, Google promotes sites that are experts in their field. As the number of Q&A’s have increased in our database we have seen correlating increases in search placement.
User Generated Content Attracts More Valuable Customers from Search
User Q&A content generated through Answerbase not only increases organic traffic but also attracts ecommerce customers with a higher average lifetime value (LTV) than others coming from search.
Avg Lifetime Value (LTV) of Organic Visitors to Answerbase-Generated Content
than other customers acquired through Google
The average revenue lifetime value (LTV) per new customer acquired through Answerbase-generated product content is up to 2x higher than those from normal organic Google visitors, as customers searching for problems that your products solve find you through your product Q&A content.