Volusion Conversion Rate Optimization

According to a Forrester Report, 55% of shoppers will abandon an online purchase on your Volusion store if they can’t find quick answers to their questions.  Gaps in product information or information that can’t be easily found leads to lower ecommerce conversion rates.

According to a report conducted by Netomi, 82% of customers rate an “immediate” response to sales questions as either “important” or “very important”, yet the average response time is 11.5 hours.   According to a survey by Hubspot, 60% of shoppers define “immediate” as less than 10 minutes and expect a response to any marketing or sales inquiry.

According to a report published by Steve Hutt, Shopify’s Sr. Merchant Success Manager, Steve reported that for engaged visitors interacting with product detail pages product Q&A had the most powerful impact on conversions compared to other UGC types. The conversion rate was higher than users engaging with any other type of UGC on the page including Ratings, Reviews & Visual Content.

A recent study on the impact of product questions and answers showed that the lack of Q&A content on the page can negatively impact trust and conversion. The study reported that 24% of consumers are less likely to purchase a product if there isn’t a Q&A section on your Volusion product pages.

Answerbase engages your visitors on your product and product category pages to ask their specific questions and find answers.   Answerbase answers their questions automatically through auto-suggesting answers from your product information as well as your product Q&A content.   Merchants see on average 441% higher conversion rates when their customers engage with Answerbase on your pages.

Answerbase feeds Volusion store owners with questions that customers are asking on Google and Competitor sites related to your products, letting you know the full demand for information related to the products you’re selling.   This ensures that you can fill in any information gaps, and convert more customers as they visit your site.   Answerbase also provides a Volusion FAQ Generator if you want to further automate the creation of product and category FAQs for your Volusion site.

Answering questions effectively through Answerbase not only helps out with your conversion rate optimization goals, but it also effectively converts customers that are asking similar questions on Google.   Answerbase is great for Volusion SEO as it effectively publishes your Q&A content so customers can find the answers they’re looking for through Google Search Results, and then are lead to purchase the product on your site.