Google launched their “Helpful Content Update” in August 2022, making it clear that they were prioritizing content that was helpful for end-users.   Google wants you to ask yourself these types of questions:

• Is the content primarily to attract people from search engines, rather than made for humans?
• Does your content promise to answer a question that actually has no answer?
• Are you writing about things simply because they seem trending and not because you’d write about them otherwise for your existing audience?

Google wants helpful content that is made to actually help visitors to your Volusion store that answers their questions!

When considering Volusion SEO Strategies, you need to understand what customers actually want.  A study by ContentPowered revealed that Q&A content has the highest clickthrough rates compared to normal content titles.   This is no surprise because Google Recognizes that it is essentially a question engine, and they are looking to provide the most efficient way of giving users answers to their questions.

Volusion merchants get to benefit from this as the experts related to the products they’re selling, sharing your expertise through helpful Q&A content your Volusion store.

It’s more important than ever to not try and “game” your website to get SEO results, but rather provide the most helpful content to your users and make sure that helpful content is optimized for search.  Answerbase helps automate Volusion SEO through providing that helpful content to your audience in the format of product Q&A and product category Q&A, and automatically optimizes it to include the most popular keywords and phrases that people are using to search for your products online.

This approach helps your existing customers find their answers and convert (an average 441% lift on conversion rates) but then also utilizing that content to drive more organic traffic.

It’s important to publish your content in a way that serves both the customers engaging with your pages but also that engages your audience effectively on Search Engine Results Pages (SERPs) as well.   Answerbase publishes your product questions and answers content in a way that let’s the user know that your site has addressed their question specifically, which generates a 121% higher clickthrough rates (CTR) compared to normal merchant clickthrough rates.   This drives more visibility and more importantly, more traffic from that visibility.

Answerbase feeds Volusion store owners with questions that customers are asking on Google and Competitor sites related to your products.   This allows you to pour your original expertise into an answer that is the most helpful for each question, and then Answerbase automatically optimizes that content for SEO to perform best and align with what people are searching for.

There are a ton of long-tail searches related to your products that customers are searching for on Google, which your competitors are not paying attention to and that provides an opportunity to create Q&A content that fills in those gaps and ranks well.    Answerbase makes sure that you can create the content that takes advantage of that long-tail content opportunity, but also atuomatically optimizes those long-tail questions with the popular short-tail keyphrases relevant to each of your products.   This creates content for your site that satisfies both the long-tail and short-tail simultaneously!

The root of great SEO and driving new organic traffic is providing helpful content, but that helpful content is good for both SEO and Volusion Conversion Rate Optimization.   Answerbase publishes that content in a way that accomplishes your SEO goals and also let’s users engage on your pages to ask their specific questions and find answers automatically, auto-suggesting answers from your product descriptions and information as well as your product Q&A content.   Merchants see on average 441% higher conversion rates when their customers engage with Answerbase on your pages.