Answerbase has doubled the overall traffic to our ecommerce site, and increased our organic search traffic by four times!
Increase Ecommerce Organic Traffic
Take a look at the screenshot that accompanies this section, you can see an Answerbase customer has the top Google organic placement as customers search for product related information which matches a product question that has been asked and answered through Answerbase.
Your company’s product expertise can be put to work through the efficient use of product Q&A content, which Google gobbles up and leads customers asking similar product questions right to your store.
Answerbase spawns brand new landing pages for Q&A threads that are optimized for search and drive their own traffic, as customers ask similar product questions on Google and other search engines related to the products you’re selling. This activity drives relevant new organic traffic to your online store and lead those warm “ready to buy” customers to you. These landing pages increase new traffic year over year to your online store…and the average lifetime value (LTV) of customers coming to product Q&A content are up to 2x higher than those coming through normal search queries.
Below you can see the search engine traffic growth to Q&A landing pages over a 5 year period for another Answerbase customer. This chart doesn’t include any other organic traffic on the merchant’s site and shows you how the Q&A content performs on it’s own.
Epestsupply Case Study
Epestsupply deployed Answerbase to increase their ecommerce traffic to their online store. The results of the integration was a dramatic increase of traffic to their ecommerce site, where the product Q&A content doubled their overall traffic and quadrupled their organic search traffic.
Epestsupply was a pioneer in offering online purchasing of professional pest control products and today their name and our website are globally recognized, with customers in over 35 International Countries. Their pest control experts are licensed, seasoned professionals and certified entomologists who can help with almost any pest, termite, lawn, weed or wild animal problem….and they recognized the value of combining that expertise with their customer generated product questions…
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Drive New Traffic to Product Pages
Answerbase increases overall traffic to your online store and also improves the SEO for your product pages through adding original and relevant content to your target customers.
Product Q&A content generated through Answerbase also reflects the most relevant Q&A’s to add new unique content most relevant to those products, improving the SEO of your existing product pages in an organic process. This enables you to dynamically enhance the search relevance of your product pages as customers are asking product questions through Google and other search engines. The result is that people who ask similar questions about products on search engines find your product pages ranking higher than competitors, and are lead to your store to purchase.
As most website owners know by now, Google promotes sites that are experts in their field. As the number of Q&A’s have increased in our database we have seen correlating increases in search placement.
More Valuable Customers from Search
Answerbase-generated product Q&A content not only increases organic traffic but also attracts ecommerce customers with a higher average lifetime value (LTV) than others coming from search.
Avg Lifetime Value (LTV) of Organic Visitors to Answerbase-Generated Content
than other customers acquired through Google
The average revenue lifetime value (LTV) per new customer acquired through Answerbase-generated product content is up to 2x higher than those from normal organic Google visitors, as customers searching for problems that your products solve find you through your product Q&A content.