We fired up Answerbase Q&A on our product pages and it's been amazing for increasing sales.
Product Q&A Increases Conversions
Answerbase provides an easy way for customers to ask all their pre-sales questions and get quick answers so they can move forward with the purchase.
- Easy to access way for customers to ask questions about a product
- Automatically answers questions that were previously asked
- Displays most popular product question and answer threads
This increases conversions on product pages and stops customers from bouncing to ask those questions on Google and find the answers on other stores.
We find that after answering a customer question with an answer that confirms the product is a good fit we generally see an order approximately 75% of the time.
We encourage you to read the Rvupgrades ecommerce question and answer case study on how product Q&A impacted their business for both increasing conversions and notably growing the organic traffic to their site.
Continue down the page if you want to read more about how product Q&A increases conversions from organic traffic and brings higher customers with a higher than average LTV to your store.
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Increase Organic Traffic Conversions
Not only does product Q&A increase conversions from your existing traffic, but it also will increase ecommerce organic traffic by attracting new customers who are asking similar questions on Google and other search engines.
Answerbase spawns brand new landing pages for Q&A threads that are optimized for search and drive their own traffic, as customers ask similar product questions on search engines. They find your long tail Q&A content in results which leads “ready to purchase” customers to your store. Customer experience year over year organic traffic growth to these landing pages and the average lifetime value (LTV) of customers coming to product Q&A content are up to 2x higher than those coming through normal search queries.
Take a look at this screenshot of a Google search result, where you can see an Answerbase customer’s product Q&A content is featured as the best result for the query relevant to customers looking for products they sell.
Answerbase has doubled the overall traffic to our ecommerce site, and increased our organic search traffic by four times!
We encourage you to read our Epestsupply ecommerce question and answer case study on how we quadrupled their organic traffic with product Q&A content.
As the number of Q&A’s have increased in our database we have seen correlating increases in search placement.
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Conversions Failing Due to Lack of Great Product Information
In an ecommerce study conducted by NNgroup, they found that 20% of conversion failures were attributed to great product information not being available to the purchaser.
They explained it like this:
In our e-commerce studies, we found that 20% of the overall task failures in the study — times when users failed to successfully complete a purchase when asked to do so — could be attributed to incomplete or unclear product information. Leaving shoppers' questions unanswered can derail a sale or even worse, make shoppers abandon not just the purchase, but the site as well. One shopper in a recent study could not find the information he needed in the product description, so he left the site to search Google for more product information. In the course of his search, he found another site with the same product, a more complete description, and a lower price.
Answerbase resolves this problem by ensuring that each customer easily finds the product information they’re looking for, and convert to a sale.
Would you like like a walk-through and to talk about your business? We encourage you to schedule a demo with a product specialist so we can show you how everything works.