HCL Commerce Product Questions & Answers
Add product page Q&A to your HCL Commerce site to increase ecommerce conversions and grow organic search traffic.
Up to 75% of questions answered through Answerbase convert to a sale and the Q&A content increases organic search traffic by up to 4x!
Customers ask questions about products you sell through Google every day,
YOU have the answers to those questions!
Ensure that your product Q&A content is generated and published in a way that Google gobbles up and displays in results for high-intent potential customers.
Answerbase has doubled the overall traffic to our ecommerce site, and increased our organic search traffic by four times!
Product Page SEO for Your HCL Commerce Site
Publish user generated product questions and answers on your HCL Commerce product pages, ensuring that your product pages are rich with relevant content to drive new organic traffic.
Automatically Answers Product Questions
Answerbase answers up to 80% of product questions automatically through existing product information, ensuring that customers get immediate answers to their presale questions and are lead to convert immediately.
We fired up Answerbase Q&A on our product pages and it's been amazing for increasing sales.
Product Questions & Answers Converts More Customers
Up to 75% of product questions answered through Answerbase convert to a sale, turning visitors into an engaged customer who converts on your HCL Commerce store.
We find that after answering a customer question with an answer that confirms the product is a good fit we generally see an order approximately 75% of the time.
Product Q&A Attracts Higher LTV Customers
The customers coming into your HCL Commerce site through organic searches that match product Q&A content have an average lifetime value (LTV) up to 2x higher than normal traffic from Google.
Rvupgrades.com Case Study
Learn how Rvupgrades worked with Answerbase to achieve year over year increases in organic search traffic while converting 75% of their questions asked into a new sale.
RVupgrades is one of the largest online retailers of RV parts and accessories, providing everything an RV’er needs to outfit their motorhome or camper. RVupgrades’ online storehas over 10,000 products available and has shipped over a quarter of a million orders. As Rvupgrades serviced their existing customers, owner Bill Rowell recognized an opportunity in the types of questions they were getting…
Reduce Abandonment and Increase Conversions
Up to 20% of conversion failures are attributed to insufficient product information being available and easily found by the purchaser, according to an ecommerce study conducted by NNgroup. Product questions and answers ensures that those information gaps are filled, which reduces abadonment and converts those customers to a sale on your HCL Commerce store.
They explained it’s impact on ecommerce failures to convert like this:
In our e-commerce studies, we found that 20% of the overall task failures in the study — times when users failed to successfully complete a purchase when asked to do so — could be attributed to incomplete or unclear product information. Leaving shoppers' questions unanswered can derail a sale or even worse, make shoppers abandon not just the purchase, but the site as well. One shopper in a recent study could not find the information he needed in the product description, so he left the site to search Google for more product information. In the course of his search, he found another site with the same product, a more complete description, and a lower price.
Engaging your visitors and giving them the ability to ask their product questions on your product page, ensures that they engage with your brand and get answers to their presales questions. This ensures that they convert to a sale while further enhancing the product information available for future visitors.