Shoppers Bounce if They Can't Find Product Information
According to a recent Forrester Report, more than half (55%) of online shoppers are inclined to abandon their purchase when navigating through your Prestashop store if they encounter difficulties in obtaining prompt responses to their inquiries. Inadequate product information or hard-to-access details frequently result in decreased ecommerce conversion rates.
Customers Want Answers Immediately
According to a survey conducted by Netomi, an overwhelming 82% of respondents expressed the significance of receiving an “immediate” response to their sales inquiries, considering it either “important” or “very important.” However, it’s surprising to discover that the present average response time is considerably lengthy, reaching an average of 11.5 hours.
Additional insights from a study carried out by HubSpot shed more light on this matter. The study reveals that a substantial 60% of shoppers define “immediate” as a response received within less than 10 minutes, irrespective of whether it’s a marketing or sales inquiry. This disparity between customer expectations and the current response time highlights a crucial area of improvement for businesses aiming to enhance customer satisfaction and engagement on their Prestashop Stores.
Q&A Engagement has the Highest Impact on Conversions
According to a report by Steve Hutt, Shopify’s Senior Merchant Success Manager, the impact of various types of user-generated content (UGC) on conversions was analyzed. The findings revealed that Product Q&A had the most significant effect on conversions compared to other UGC elements on product detail pages. The data indicated that visitors who actively participated in Product Q&A showed a higher conversion rate, surpassing the influence of elements like Ratings, Reviews, and Visual Content.
Shoppers Are Less Likely to Purchase if Q&A Isn't on Your Prestashop Product Pages
Based on a recent study investigating the impact of product questions and answers, it was found that insufficient Q&A content on a webpage can greatly reduce trust and conversions. The research revealed that Prestashop product pages without a Q&A section can dissuade around 24% of potential consumers from completing their planned purchase of the product.
Add Q&A to Your Prestashop Site Today!
We fired up Answerbase Q&A on our product pages and it's been amazing for increasing sales.
Product Q&A Done Effectively Lifts Conversion Rates
Answerbase represents a remarkable leap forward in elevating visitor engagement on your Prestashop product and product category pages. It accomplishes this by showcasing pertinent user-generated questions, encouraging visitors to explore subjects that cater to their unique requirements. By swiftly delivering automated responses that draw upon your product information and existing Q&A content, this platform makes a significant impact. Merchants often witness a remarkable average increase of 441% in conversion rates when customers actively interact with Answerbase on their pages.
Automatically Fill Your Product Information Gaps
Answerbase presents considerable benefits to Prestashop merchants by furnishing them with customer questions sourced from Google and competitor websites, precisely tailored to match their product offerings. This valuable data holds the potential to unlock insights into the demand for product-related information, empowering merchants to bridge informational gaps and boost conversions when prospective customers browse their website. Furthermore, Answerbase provides a Prestashop FAQ Generator, streamlining the process of creating product and category FAQs for their Magento site, effectively automating this critical aspect of their business operations.
Convert More Customers Through Google Search
Effectively leveraging Answerbase provides Prestashop merchants with numerous invaluable benefits. Firstly, it plays a crucial role in achieving conversion rate optimization goals. Secondly, it efficiently converts potential customers actively searching for answers to relevant questions on search engines like Google. Integrating Answerbase’s Prestashop SEO Optimizer allows you to publish your Q&A content, making it easily accessible to customers through Google Search Results. Consequently, this approach drives a higher volume of traffic to your website, substantially enhancing the likelihood of increased product purchases.
Schedule a Demo for a Prestashop Conversion Rate Optimization Consultation!
Rvupgrades.com Case Study
Learn how Rvupgrades worked with Answerbase to achieve year over year increases in organic search traffic while converting 75% of their questions asked into a new sale.
RVupgrades is one of the largest online retailers of RV parts and accessories, providing everything an RV’er needs to outfit their motorhome or camper. RVupgrades’ online storehas over 10,000 products available and has shipped over a quarter of a million orders. As Rvupgrades serviced their existing customers, owner Bill Rowell recognized an opportunity in the types of questions they were getting…