Ecommerce Product Q&A
Product Q&A content converts 7.5% of customers and Google's 2024 Core Ranking Updates and focus on "Helpful Content" grows more organic traffic than ever (see video below).
Product Q&A content has never performed better or been more important than after Google’s 2024 core ranking updates (both Google’s March and August core updates)….watch an update on what Google is doing with ecommerce-related search and how you can position your ecommerce site to increase conversion rates while simultaneously creating the necessary “People-First Helpful Content” that Google wants.
Ecommerce Product Q&A
Answerbase's AI-Enhanced Product Q&A automatically answers questions from existing product information, converts 7.5% of engagements to a sale, and grows your search traffic.
Google's August Core Update and Product Q&A
Look at what Google’s August 2024 Core Ranking Updates did to product Q&A content as Google continues to steer towards “Helpful Content”. The following chart covers a broad base of Answerbase customers and specifically the product Q&A landing pages that Answerbase powers for merchants.
See a specific customer’s activity below and the lift started on July 18th as the Core Update began to roll out, see what happened with the positions of the Q&A content (powered by Answerbase) and then how that lift in position turned into notably increased impressions and traffic.
The above activity is mostly customer questions being answered with one answer, and the answers don’t need to be long…many times just 2-3 sentences is enough to satisfy the customer’s information request. Google’s goal is to satisfy the search intent and if you answer your customer’s questions it satisfies that intent with the “People first” content that Google is looking for.
Answer Product Questions Everywhere
Product Details Page Q&A
Engage customers on your product pages to automatically answer any final questions and convert them to a sale.
- Autosuggest answers from product information
- Product Q&A demand recognition
- AI-Enhanced Product Page SEO
- AI-Enhanced Q&A content recommendations
- Product Q&A conversion attribution
Product Category Page Q&A
Engage customers on product category pages to lead them to the right product compatible with their needs.
- Leads customers to best product within category
- AI-enhanced Product Category SEO
- Autosuggest answers from existing Q&A
- AI-proposed category Q&A content
- AI-proposed link building to product pages
Product Q&A With Measurable Results
Increases Conversions
Answerbase automatically answers questions with existing product information and efficiently manages new questions, converting an average of 7.5% of engagements to a sale.
Learn more about Ecommerce CRO
Grows Search Engine Traffic
Improves ecommerce SEO with Answerbase customers seeing 121% higher click-through rates to their Q&A content generated through Answerbase.
Learn more about Product Page SEO
AI SEO Automation
Answerbase AI-enhanced workflow aggregates customer questions from search, competitors, and engagement and auto-optimizes to lift SEO in just minutes per page.
Learn more about AI Automation
Focused on Meaningful Results
Answerbase is solely focused on one thing, providing you measurable results so you get a healthy ROI for your business and your Q&A engagement and content is working efficiently and effectively.
Ecommerce merchants are provided with a number of reports that track various types of value include a monthly “Snapshot” report which communicates an overview of your engagement and content creation, conversions that Q&A has assisted in, and the organic traffic growth that is attributable to your product Q&A content.
Answerbase partners with our customers to ensure that you’re configured and integrated for the maximum value for your time and efforts. We aim to not just be a tool, but rather a partner in your growth and success.
- Conversion attribution
- Organic search lift
- Customer engagement
- Content creation
- Duplicate question aversion
- Optimization recommendations
Focused on Meaningful Results
Answerbase is solely focused on one thing, providing you measurable results so you get a healthy ROI for your business and your Q&A engagement and content is working efficiently and effectively.
Ecommerce merchants are provided with a number of reports that track various types of value include a monthly “Snapshot” report which communicates an overview of your engagement and content creation, conversions that Q&A has assisted in, and the organic traffic growth that is attributable to your product Q&A content.
Answerbase partners with our customers to ensure that you’re configured and integrated for the maximum value for your time and efforts. We aim to not just be a tool, but rather a partner in your growth and success.
- Conversion attribution
- Organic search lift
- Customer engagement
- Content creation
- Duplicate question aversion
- Optimization recommendations
We fired up Answerbase Q&A on our product pages and it's been amazing for increasing sales.
Ecommerce SEO Through Helpful Content
Product Q&A, when done well, provides the “people-first content” that Google continues to optimize towards. See a chart from Google Search Console of an SMB Ecommerce merchant’s traffic over the last 16 months (taken on June 5, 2024). Keep in mind that this merchant is seasonal with peaks in the summer and dips in the winter, but you’ll see year-over-year (YOY) the impressions and clicks have almost doubled.
Answerbase also understands what product Q&A threads has regular search demand on Google to warrant their own landing pages. Those Q&A landing pages can notably grow your organic traffic to your site, see how the Q&A landing pages spawned by Answerbase have performed for that same period for that same merchant.
Again, both the impressions and clicks have almost doubled compared to last year and note that the click-through rate to the Q&A landing pages is 3x that of their normal site. Answerbase customers on average have thrives through all of the Google Helpful Content Updates, the introduction of the Helpful Content System and as they continued with their Core Rankings Systems Updates.
Helpful SEO Insights
SEO is changing rapidly as Google is focused on rewarding “people-first content” that demonstrates E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) as well as how Google is now prioritizing product pages through “Merchant Listing Experiences” which makes Product Details Page SEO more important than ever. It’s a lot to keep up with so we’ve provided some helpful articles (see list) and we’d be happy to schedule a call and educate you on this shifting landscape so you’re best positioned to thrive within it.
- What are Google’s “Merchant Listing Experiences” Taking Over Product Searches?
- Why “People-First Helpful Content” is the Present & Future of SEO (White Paper)
A deep dive on what Google has been doing, why they’re doing it, their guidance on AI, and what SEO strategies will work (and not work) moving forward and why. - What types of organic search results does Q&A rank within?
- How can optimize my product category or collections pages using AI?
- How can AI be used to optimize product pages for SEO?
- Will all of my Q&A content be crawled and indexed on Google?
- How does the Q&A content get published and distributed around my site?
Think you "already have product Q&A"? Think again.
Ecommerce merchants with a reviews platform sometimes say “I already have Q&A for my site” but are unaware they’re missing out on over 62% of the conversion & SEO value of their time and content. To understand the full scope of what you’re missing out on, please click the link below.
Up to 75% of Compatibility-Confirming Q&A Convert!
Answerbase sees 7.5% of engagements with Q&A on ecommerce sites convert to a sale. For newly answered questions there is an 8% conversion rate. But the real gold comes after as over 21% of Q&A pairs help convert over time through autosuggest and driving new organic traffic.
We find that after answering a customer question with an answer that confirms the product is a good fit we generally see an order approximately 75% of the time.
Answers Questions with Published Product Information
Answerbase will find answers within your product information, descriptions or specifications, ensuring customers get quick answers and helping to make sure they convert to a sale.
Up to 80% of Product Questions Answered Automatically
More customers convert on your website as Answerbase is able to increase the number of questions that we can automatically answer over time, with 7.5% of ecommerce customers who engage us converting to a sale.
Answerbase can find answers in product info, q&as, reviews, etc. so if your site already has the information the user is looking for, we can efficiently answer their product questions and convert the sale immediately.
Answerbase increases purchases for certain products and increases sales. It also reduces costs because a lot of questions are very similar, and a customer may find that an answer to a question addresses their questions.
Customers ask product-related questions every day on Google,
that YOU have the answers to!
Answerbase's product category Q&A ensures that your customers can ask questions related to the products you're selling and then that content is featured in Google's results to attract similar customers.
Customers have seen Ecommerce Product Q&A content grow into their #1 referral source of new customers to their site, increasing organic traffic by up to 400% and growing their overall traffic by up to 200%.
Consistent Traffic Growth
Answerbase is great for SEO as it creates a new landing page for every popular Q&A thread and those pages are optimized for search engines. The result is that people who ask similar questions about products on search engines find your content and are lead to your store to purchase. This has only been amplified with Google’s focus, optimization towards, and rewarding “people-first content” (as opposed to content created primarily for search engine rankings).
On the example shown in this screenshot, you can see an Answerbase customer has the top featured placement as customers search for products they sell and have answered questions about, and those results in position and traffic growth have accelerated through Google’s recent core updates.
Answerbase leads to year over year growth in new visitors who are asking questions about products you sell.
Answerbase has doubled the overall traffic to our ecommerce site, and increased our organic search traffic by four times!
Content Recommendations
Answerbase recommends what ecommerce Q&A content you should create based on what customer questions are being asked on Google, product questions have been asked on your competitor sites, as well as popular queries that your engaged users are searching for within your site.
- Displays questions asked on search engines with proven demand
- Feeds product questions addressed on your competitor’s sites
- Collects questions searched for by your engaged customers
Let Answerbase feed your team with product questions that have a proven customer demand, enhancing your product information and SEO for your ecommerce site.
Read more about our Ecommerce FAQ Generator.
A Healthy Menu of Profitable Content
Answerbase breaks content creation down into “bites”, “snacks”, and “meals” based on the customer demand information, identifying the content that your customers are hungry for and guides your team to create content appropriate to the customer demand. This enables you to consistently (and profitably) feed your customers with product-related content that grows both your traffic and conversions.
Product Q&A Acquires More Valuable Customers
Answerbase product Q&A content attracts brand new ecommerce customers to your store with a higher lifetime value (LTV) per customer than the other top performing channels.
Avg. Revenue per New Customer
Compared to search and social, Answerbase ranks as the #1 channel for average revenue per new customer (LTV).
than New Customers from Google
The average revenue (LTV) per new customer acquired through Answerbase is up to 2x higher than those from Google.
than New Customers from Facebook
The average revenue (LTV) per new customer acquired through Answerbase is up to 6x higher than those from Facebook.
Avg. Revenue per New Customer
Of the top 3 channels for new customer acquisition, including search and social, Answerbase ranks #1 channel for average revenue per new customer (LTV).
Avg. New Customer LTV vs Google
The average lifetime value (LTV) of new customers acquired through Answerbase is up to 2x higher than those coming from Google and other search engines.
Avg. New Customer LTV vs Facebook
The average lifetime value (LTV) of new customers acquired through Answerbase is up to 6x higher than those coming from Facebook and other social networks.
Rvupgrades.com Case Study
Learn how Rvupgrades used product questions and answers to achieve year over year increases in organic search traffic while converting 75% of their questions asked into a new sale.
RVupgrades is one of the largest online retailers of RV parts and accessories, providing everything an RV’er needs to outfit their motorhome or camper. RVupgrades’ online storehas over 10,000 products available and has shipped over a quarter of a million orders. As Rvupgrades serviced their existing customers, owner Bill Rowell recognized an opportunity in the types of questions they were getting…
Integrates Seamlessly with Your Ecommerce Platform
Bigcommerce
Integrate product questions & answers into your Bigcommerce store.
Bigcommerce Product Questions and Answers
Shopify
Power product questions & answers on your Shopify or Shopify Plus store.
Shopify Product Questions and Answers
Woocommerce
Unleash the power of product Q&A content on your Woocommerce store.
Woocommerce Product Questions and AnswersHeadless Product Q&A API
Your developers can fully customize and manage how product questions and answers integrates into your ecommerce site through Answerbase's headless Q&A platform.
Answerbase provides a robust set of API that your development team can dig into to integrate product questions and answers community into your ecommerce store. Your developers work with Answerbase’s API methods to give them full flexibility on the front end while still giving you the necessary moderation and administration tools to manage your community and content.
Methods include:
- Post and update product question and answer content
- Browse and search product question and answer content and experts
- Create and update product expert profiles
- Create and update product expert and verified purchaser accounts
- Get/update content taxonomy (categories, tags, products, etc.)
View more details about our Headless Product Questions and Answers API here.
