Product Questions and Answers

Answerbase powers product Q&A for ecommerce merchants, converting up to 75% of product questions and answers to a new sale and growing organic traffic by up to 400%.

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Product Questions & Answers

Answerbase powers product Q&A for ecommerce merchants, converting up to 75% of questions to a new sale and growing organic traffic by up to 400%.

Ecommerce Product Q&A Done Right

Increases Conversions

Increases Conversions

Answerbase automatically answers questions with existing product information and efficiently manages new questions, leading to up to 75% of product questions convert to a sale.

Grows Search Engine Traffic

Grows Search Engine Traffic

Improves ecommerce SEO with Answerbase customers seeing up to 4x more organic search visitors, as people ask similar product questions through search engines.

Content Recommendations

Content Recommendations

Answerbase pulls data from search engines, competitor sites, and customer engagement to recommend questions that you should answer to increase traffic and conversions.

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We fired up Answerbase Q&A on our product pages and it's been amazing for increasing sales.
Bill R.
Rvupgrades.com

Up to 75% of Questions Answered Convert to a Sale!

We find that after answering a customer question with an answer that confirms the product is a good fit we generally see an order approximately 75% of the time.
Bill R.
Rvupgrades

Up to 80% of Product Questions Answered Automatically

As you post answers to your customer's questions, future visitors who ask the same questions see the answer instantly which leads them to convert immediately.

question-answered-automatically

Answerbase can find answers in product info, q&as, reviews, etc. so if your site already has the information the user is looking for, we can efficiently answer their product questions and convert the sale immediately.

Answers Questions with Published Product Information

Answerbase will find answers within your product information, descriptions or specifications, ensuring customers get quick answers and you don’t have to spend time answering questions on information you’ve already provided.

answerbase-product-info-auto-suggest
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Answerbase increases purchases for certain products and increases sales. It also reduces costs because a lot of questions are very similar, and a customer may find that an answer to a question addresses their questions.
Ron D.
Epestsupply

Customers ask product-related questions every day on Google,

that YOU have the answers to!

Answerbase's product category Q&A ensures that your customers can ask questions related to the products you're selling and then that content is featured in Google's results to attract similar customers.

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Customers have seen Ecommerce Q&A content grow into their #1 referral source of new customers to their site, increasing organic traffic by up to 400% and growing their overall traffic by up to 200%.

organic-results

Consistent Traffic Growth

Answerbase is great for SEO as it creates a new landing page for every popular Q&A thread and those pages are optimized for search engines. The result is that people who ask similar questions about products on search engines find your content and are lead to your store to purchase.

On the example shown in this screenshot, you can see an Answerbase customer has the top featured placement as customers search for products they sell and have answered questions about. Answerbase’s use of structured content allows for rich results for product questions and answers on Google.

Answerbase leads to year over year growth in new visitors who are asking questions about products you sell.

Below you can see the search engine traffic growth to Q&A landing pages over a 5 year period for another Answerbase customer.

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Schedule a demo today so our team can show you how Answerbase can distribute your product questions and answers to get you results in Google similar to what you see above.

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Answerbase has doubled the overall traffic to our ecommerce site, and increased our organic search traffic by four times!
Ron D.
Epestsupply

Content Recommendations

Answerbase recommends what ecommerce Q&A content you should create based on what customer questions are being asked on Google, product questions have been asked on your competitor sites, as well as popular queries that your engaged users are searching for within your site.

  • Displays questions asked on search engines with proven demand
  • Feeds product questions addressed on your competitor’s sites
  • Collects questions searched for by your engaged customers

Let Answerbase feed your team with product questions that have a proven customer demand, enhancing your product information and SEO for your ecommerce site.

content-recommendations

Read more about our Ecommerce FAQ Generator.

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A Healthy Menu of Profitable Content

Answerbase breaks content creation down into “bites”, “snacks”, and “meals” based on the customer demand information, identifying the content that your customers are hungry for and guides your team to create content appropriate to the customer demand.   This enables you to consistently (and profitably) feed your customers with product-related content that grows both your traffic and conversions.

Read more

Product Q&A Acquires More Valuable Customers

Answerbase product Q&A content attracts brand new ecommerce customers to your store with a higher lifetime value (LTV) per customer than the other top performing channels.

Avg. Revenue per New Customer

Avg. Revenue per New Customer

Compared to search and social, Answerbase ranks as the #1 channel for average revenue per new customer (LTV).

than New Customers from Google

than New Customers from Google

The average revenue (LTV) per new customer acquired through Answerbase is up to 2x higher than those from Google.

than New Customers from Facebook

than New Customers from Facebook

The average revenue (LTV) per new customer acquired through Answerbase is up to 6x higher than those from Facebook.

Avg. Revenue per New Customer

Avg. Revenue per New Customer

Of the top 3 channels for new customer acquisition, including search and social, Answerbase ranks #1 channel for average revenue per new customer (LTV).

Avg. New Customer LTV vs Google

Avg. New Customer LTV vs Google

The average lifetime value (LTV) of new customers acquired through Answerbase is up to 2x higher than those coming from Google and other search engines.

Avg. New Customer LTV vs Facebook

Avg. New Customer LTV vs Facebook

The average lifetime value (LTV) of new customers acquired through Answerbase is up to 6x higher than those coming from Facebook and other social networks.

Rvupgrades.com Case Study

Learn how Rvupgrades used product questions and answers to achieve year over year increases in organic search traffic while converting 75% of their questions asked into a new sale.

RVupgrades is one of the largest online retailers of RV parts and accessories, providing everything an RV’er needs to outfit their motorhome or camper. RVupgrades’ online storehas over 10,000 products available and has shipped over a quarter of a million orders.  As Rvupgrades serviced their existing customers, owner Bill Rowell recognized an opportunity in the types of questions they were getting…

rvupgrades

Integrates Seamlessly with Your Ecommerce Platform

Bigcommerce

Bigcommerce

Integrate product questions & answers into your Bigcommerce store.

Bigcommerce Product Questions and Answers
Shopify

Shopify

Power product questions & answers on your Shopify or Shopify Plus store.

Shopify Product Questions and Answers
Woocommerce

Woocommerce

Unleash the power of product Q&A content on your Woocommerce store.

Woocommerce Product Questions and Answers

Headless Product Q&A API

Your developers can fully customize and manage how product questions and answers integrates into your ecommerce site through Answerbase's headless Q&A platform.

Answerbase provides a robust set of API that your development team can dig into to integrate product questions and answers community into your ecommerce store. Your developers work with Answerbase’s API methods to give them full flexibility on the front end while still giving you the necessary moderation and administration tools to manage your community and content.

Methods include:

  • Post and update product question and answer content
  • Browse and search product question and answer content and experts
  • Create and update product expert profiles
  • Create and update product expert and verified purchaser accounts
  • Get/update content taxonomy (categories, tags, products, etc.)

View more details about our Headless Product Questions and Answers API here.

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