Sitecore Product Questions & Answers
Add product page Q&A to your Sitecore store to increase ecommerce conversions and grow your organic search traffic.
Ecommerce merchants see up to 75% of questions answered through Answerbase convert to a sale and an increase their organic search traffic by up to 4x!
Customers ask product-related questions every day on Google,
that YOU have the answers to!
Ensure that customers on your Sitecore ecommerce site can ask their product questions and that you publish that content in a way so it's featured in Google's results to attract similar customers.
Answerbase has doubled the overall traffic to our ecommerce site, and increased our organic search traffic by four times!
Sitecore Product Page SEO
Add product Q&A capabilities to your Sitecore product pages, so users can ask their questions and the most popular Q&A pairs are published to enhance the content on your page. This dynamically grows content on those pages for SEO and gets your product pages to rank for new relevant search phrases.
Up to 80% of Product Questions Answered Automatically
As you post answers to your customer's questions, future visitors who ask the same questions on your Sitecore product pages see the answer instantly which leads them to convert immediately.
We fired up Answerbase Q&A on our product pages and it's been amazing for increasing sales.
Product Q&A Engagement Converts More Customers
Up to 75% of product questions answered through Answerbase convert to a sale as they effectively get answers to their presales questions. Turn the visitors to your Sitecore store into customers.
We find that after answering a customer question with an answer that confirms the product is a good fit we generally see an order approximately 75% of the time.
Product Q&A Content Attracts Higher Value Customers
The customers that are lead to Sitecore sites through product Q&A content have an average lifetime value of up to 2x higher than normal traffic from Google.
Rvupgrades.com Case Study
Learn how Rvupgrades worked with Answerbase to achieve year over year increases in organic search traffic while converting 75% of their questions asked into a new sale.
RVupgrades is one of the largest online retailers of RV parts and accessories, providing everything an RV’er needs to outfit their motorhome or camper. RVupgrades’ online storehas over 10,000 products available and has shipped over a quarter of a million orders. As Rvupgrades serviced their existing customers, owner Bill Rowell recognized an opportunity in the types of questions they were getting…
Product Q&A's Impact on Sitecore Ecommerce Sites
Up to 20% of conversion failures are attributed to insufficient product information being available and easily found by the purchaser, according to an ecommerce study conducted by NNgroup. This impacts your Sitecore store just like it does every other ecommerce store.
They explained it’s impact on ecommerce failures to convert like this:
In our e-commerce studies, we found that 20% of the overall task failures in the study — times when users failed to successfully complete a purchase when asked to do so — could be attributed to incomplete or unclear product information. Leaving shoppers' questions unanswered can derail a sale or even worse, make shoppers abandon not just the purchase, but the site as well. One shopper in a recent study could not find the information he needed in the product description, so he left the site to search Google for more product information. In the course of his search, he found another site with the same product, a more complete description, and a lower price.
Many Sitecore merchants are great at creating content…so you should be great at providing product related content and information as well. If you feed the customers demand for product information appropriately on your Sitecore store through product Q&A, you can both reduce your own ecommerce bounce rate and convert more customers. This helps with growing valuable content that your customers are searching for and also helps with any duplicate product description SEO issues you may have in case you’re working with any manufacturer descriptions.