Find answers in product info, q&as, reviews
When customers visit your ecommerce site to consider purchasing a product, sometimes they have questions about the product to ensure that it fits their needs and is exactly what they're looking for. Many times, the answer to their question has already been provided through the product information in details and…
How Amazon’s Approach to Product Questions & Answers Drives Sales
Ecommerce merchants are wise to pay attention to what Amazon is doing regarding their approach to online merchandising and what tools to have on their product pages to drive traffic and conversions. Given Amazon's conversion rates are around 4x the average ecommerce conversion rate...knowing what they are doing, why they…
Headless Tools and Services for your Ecommerce Site
Headless commerce is increasing in popularity given the flexibility that is provided for companies and developers in order to support robust ecommerce capabilities with maximum flexibility. This post covers a number of popular tools that ecommerce stores who are interested in headless commerce can deploy to accomplish their ecommerce goals.…
3 Benefits Product Questions & Answers Must Produce for your Ecommerce Store
There's a difference between checking off the box of "I have that feature on my store" and "That feature is bringing value to my store". When you see that Amazon and other ecommerce merchants have product questions and answers supported on their product pages, it's easy to find a quick…
Make it Easy to Find Product Information on Ecommerce Product Pages
When a customer views a product page, they’re on the path towards purchasing a product. Many times they may be looking for the product to accomplish something specific to them, and therefore they look to qualify the product by finding out if it’s exactly what they’re looking for within the…
How to get Rich Results for Product Q&A Content on your Ecommerce Store for SEO
Ecommerce retailers create a lot of quality content relevant to what people are searching for on Google simply through answering product questions on their site. It’s common to see this facilitated through supporting product questions and answers functionality on their product page. As the content gets published, it’s important to…
How to Add Internal Links: An easy way to maximize your content for better Google rankings
Most people acknowledge the value of good SEO, but few people are willing to put in the time. If you’re looking for a tried and true, simple ways to improve your search engine rankings, add internal links to your website. Why Should You Care About Internal Links? By setting aside…
What is Google Question Hub?
As we speak to customers about the value of Q&A content and how building a robust knowledge base of useful question and answer content grows organic search traffic to their site, we often speak to how we're in the business of filling in the content gaps on the internet and…
How Best Buy’s Ecommerce Team Hit It out of the Park with Product Q&A
Ecommerce retailers are learning the value of product Q&A engagement and content on their sites and Best Buy's ecommerce team is ahead of the curve. There is a growing number of ecommerce merchants who are recognizing that product Q&A on their product pages is an essential part of the user…
How to Minimize Ecommerce Returns Through Passive Sales Qualification
Ecommerce returns are a huge problem for online merchants, digging into the profits of online merchants and demanding resources that could be used elsewhere to grow their online business. Merchants can reduce these returns by examining and learning from a tactic used in direct sales called Sales Qualification, which helps…
5 Ways To Reduce Ecommerce Returns
Not every Ecommerce sale has a happy ending. You could either get your profits or deal with the product returns. The costs of return deliveries in the USA are estimated to reach $550 billion by the end of 2020, according to Statista. Strict Ecommerce returns policy does not help any…
How to Boost Your Conversion Marketing Strategy
Building a website for your eCommerce business is no longer enough. According to the Baymard Institute, 7 out of 10 customers will abandon your webstore before making a purchase. To win conversions and optimize your ecommerce conversion rates, you need to implement tactics to stop this from happening. A conversion…
How SMB Ecommerce Use Their Product Expertise to Compete with Amazon, and others
If you’re running an SMB ecommerce store and worried about how Amazon is digging into your sales, or can over time, then you need to find ways to ensure that your ecommerce store has an edge in this competitive landscape. We’ve spoken to merchant after merchant who have seen their…
Ecommerce Customer Service Software Recommendations
When you're looking to find ecommerce customer service software, there are several key features that will determine whether your solution performs in a "Ho Hum" manner or whether it becomes an integral part of your ecommerce site's success. In this post we'll explore some of those key features that you…
Ecommerce Customer Acquisition vs Customer Retention to Grow Your Business
There are a couple questions that every ecommerce store is trying to have a great answers to, "How do I get more customers?" and "How do I grow sales?". Many ecommerce merchants think that these are the same question, but they're not. They're missing a very important piece of the…